?? ClickZ Digital Ad Platform News | 2025-02-27 ?? Top Stories: 1?? Mécessaire Uncovers the True Impact of DTC Ads on Amazon Sales ?? With Halo, they achieved 47% higher Prime Day revenue by optimizing their channel mix. 2?? AI Transforms Ad Platforms ?? Elevating eCommerce strategies through hyper-personalization and predictive analytics. 3?? Elevate eCommerce Success with pDOOH ??? Discover personalized outdoor advertising opportunities that seamlessly integrate digital and physical touchpoints. ?? Subscribe now to unlock the latest insights and strategies: [https://lnkd.in/enqrq6e7) #DigitalMarketing #eCommerce #AdTech #AI #SEO
ClickZ Digital Ad Platforms
科技、信息和媒体
ClickZ Digital Ad Platforms offers expert insights on trends, platform updates, and news shaping digital marketing.
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ClickZ Digital Ad Platforms provides in-depth insights and expert analysis on the most impactful news and trends shaping the digital advertising industry. Our weekly newsletter and content focus on crucial topics, including digital marketing trends, social media strategy, campaign innovation, sustainability, and industry-specific events like Black Friday. ClickZ Digital Ad Platforms is a leading industry resource operated by ClickZ Group, owned by Contentive. We deliver the knowledge and ideas that marketers and decision-makers across competitive verticals need to drive growth. Explore other industry-specific verticals and subscribe on our subscription page: https://digital-ad-platforms.clickz.com/subscribe
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https://digital-ad-platforms.clickz.com/
ClickZ Digital Ad Platforms的外部链接
- 所属行业
- 科技、信息和媒体
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- 11-50 人
- 创立
- 2024
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ClickZ Digital Ad Platforms转发了
Celebrity endorsements without the celebrity price tag? Smart move. Away’s lookalike campaign nails the pop culture hook without the big-budget spend. It’s proof that creativity beats cash when it comes to brand storytelling. For SaaS brands, this kind of strategic borrowing—tapping into cultural moments without the A-list fees—could be a game-changer. Thank you for sharing Richard King #MarketingStrategy #BrandStorytelling #CreativeMarketing #UGC
My fav Super Bowl ad so far ??? It got me thinking about this trend... Brands partnering with pop culture characters. ?? Classic formula: Big celebrity + big brand + big $$$ BUT... Most SaaS companies can't afford Channing Tatum. That's why I LOVE what Away luggage has been doing. They started running UGC campaigns with... Celebrity lookalike contest winners These 3X were my favs haha 1. Jeremy Allen White 2. Timothee Chalamet 3. Dev Patel They dressed the lookalikes up like the characters. And photographed them in that brand universe. The lookalike UGC posts had this copy: "Even lookalikes travel with the real thing" Celebrity style hook. Fraction of the price. Genius imo ?? I would 100% try this creative arbitrage. Especially if you're an early stage SaaS company. You could have the cast of "Succession" Or whatever show is trending... In your marketing launches. ?? P.S. THIS IS NOT LEGAL ADVICE BTW ?? Make sure your copycats are clearly satire So you don't get break brand copyright. Don't @ me if you get sued ;)
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?? ClickZ Digital Ad Platform News | February 6, 2025 What grabbed 1106+ marketers' attention this week? ?? Top Stories: 1?? The Halo Effect of DTC Ads on Amazon ?? Fospha reveals significant ROAS gains for TikTok (+80%) and Meta (+46%) by including Amazon in the mix. 2?? Google's Gemini Sets Aim on 2025 ?? New ad innovations promise expansive commercial opportunities as Gemini evolves. 3?? Meta's Strategic Rise ?? Instagram and Threads outshine TikTok, creating new pathways for creator engagement and ad success. ?? Join the club? 1106+ marketers already have. Subscribe now. #DigitalMarketing #eCommerce #AdTech #SocialMediaMarketing #Innovation
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Marketers watching social media trends closely will spot the big shifts: ?? LinkedIn is pulling in serious engagement—organic reach isn't dead if you play it right ?? X is sliding, but is this a warning or just a platform in transition? ? TikTok’s watch time is up, proving attention is still there, even with the regulatory noise. Matt Navarra shares fresh data from Metricool’s latest study. Platforms are evolving—how are your strategies keeping up? #SocialMediaTrends #Marketing #DigitalStrategy
Social Media Consultant & Industry Expert | Keynote Speaker | Clients: Google, UK Government, Meta & More | As Seen In… NYT, WSJ, BBC News + Netflix's Depp vs. Heard
21M Posts. 1M Accounts. 8 Platforms. Here’s What’s Changing in Social Media in 2025??? ?? [AD] Metricool’s second BIG annual Social Media Study?is now?LIVE!??? This comprehensive report analyzes more than?21 million posts?from more than?1 million accounts?across?8 social media platforms So, what’s the tea? ?? ? LinkedIn is on FIRE with interactions up by 99% and clicks by 122% ?? ? Posts on Instagram are on the rise, with reach UP 21% ?? ? Despite the uncertainty of TikTok, average watch time is up by 70% ?? ? Brands phasing out X? Posting frequency + engagement both down 30% ?? ? Don’t let the 11% increase in dislikes fool you, YouTube is the place to be in 2025 ?? Download the FULL report?for all the data-driven insights, trends, and strategies shaping social media in 2025. (It’s free) ? SWIPE through the 1-Minute summary below ?? REPOST to share with your followers ?? DIG into the data via link in comments [AD]
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What grabbed 1.1k+ marketers' attention this week? ?? Top Stories: 1?? Fospha's Report on Amazon Sales ??? Discover the halo effect of top marketing channels on Amazon revenue in 2025. 2?? Google Releases 'Meridian' ?? This open-source marketing mix model uses Bayesian causal inference to transform eCommerce strategies. 3?? TikTok's Commerce Evolution ?? TikTok is driving brand discovery and sales with personalized shopping experiences and innovative ad strategies. Explore its strategic opportunities. https://lnkd.in/evb9CZBM #DigitalMarketing #eCommerce #AdTech #AIAdvertising
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Nike knows how to make a statement—and so does Aryna Sabalenka. A serve so powerful it shatters an SUV? It’s a reminder that sport is about dominance, precision, sheer force—and everything in between. When brands lean into an athlete’s signature strength, the impact is undeniable. #Nike #AustralianOpen #BrandStorytelling
Nike get behind tennis star Aryna Sabalenka for the Australian Open with a powerful promo that puts the spotlight on her serve. The ad sees the star destroy an S.U.V. with her increasingly fast serve - hitting a a peak of 214 KMH. Sound Up. ?? Nike | Wieden + Kennedy | h/t Allan Stevenson
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?? Highlights from the latest #ClickZDigitalAdPlatform Newsletter ?? Editor’s Pick: Maximize ROAS with Upper-Funnel Strategies Are you investing enough in Awareness and Consideration campaigns? According to Fospha, brands allocating over 5% of their budgets to upper-funnel strategies see 218% higher ROAS. Read the detailed analysis in the newsletter. ?? Mobile Marketing Game Changers 2025 will redefine mobile advertising with AI-driven personalization, 5G-powered AR/VR ads, and blockchain-integrated privacy measures. These innovations promise unparalleled consumer engagement and robust platform performance across 4.3 billion mobile users worldwide. ?? CTV Advertising Gets Smarter EDO and Chalice AI are revolutionizing CTV campaigns with AI-driven optimization, focusing on high-engagement zones to elevate ROI. Learn how strategic precision is transforming Meta, YouTube, and other platforms. ?? Read the full newsletter for insights into digital advertising trends. https://lnkd.in/df_srB9h #DigitalAdvertising #MobileMarketing #CTVOptimization #PerformanceMarketing
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Here’s what we bring you in this week’s #ClickZ Digital Ad Platform Newsletter: ?? Amazon’s Pioneering Retail Ad Platform Amazon has unveiled its Retail Ad Service, empowering retailers with precise, contextual ad delivery. This platform offers seamless integration and enhanced consumer engagement, setting a new benchmark in e-commerce advertising. ?? Generative AI: Real-Time Engagement Redefined Generative Response Ads by GMS are reshaping digital marketing by enabling real-time dialogue within ads. These innovative tools personalize consumer journeys and open new revenue streams. ?? Diversification Is the Name of the Game With algorithm changes and potential platform bans, marketers are prioritizing diverse social media strategies to secure e-commerce growth. Exploring multiple channels ensures adaptability and long-term success. ?? Read the full newsletter for more insights. https://lnkd.in/emh32r-2 #DigitalMarketing #EcommerceGrowth #AmazonAds #SocialCommerce
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The rules of digital advertising are being rewritten, and marketers need to act fast ?? TikTok is testing ad-free feeds—a bold move that could shake up the ad-heavy ecosystem. Is this a shift toward better audience experiences or a challenge for brands trying to stay visible? ?? Google’s Privacy Sandbox continues to evolve, introducing new APIs that demand a rethink of targeting strategies in a cookieless future. Are your campaigns ready for the shift? ?? Over at Meta, Advantage+ campaigns are delivering big numbers, but they also raise questions: Is automation overshadowing creativity, or can the two work in harmony? Get the full story in this week’s newsletter: https://lnkd.in/e4YQb7G2 #AdTech #MarketingTrends #DigitalAdvertising
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Digital advertisers, the latest ClickZ Digital Ad Platform Newsletter is here! ?? ? Netflix's Ad Platform Launch: Starting April 2025, Netflix will enable direct ad purchases in the U.S., removing third-party intermediaries to streamline the process. ?? ? Meta Facebook's Revenue Milestone: With $100 billion in ad revenue projected for 2024, Facebook continues to lead with its strategic AI and commerce investments. ?? ? Perplexity AI Ads: UM backs Perplexity AI’s new search ad platform, sparking interest and debate among marketers about its potential. ?? ? PUMA Group x TikTok Shop: PUMA hosts a UK Super Brand Day (Dec 18-20), featuring live shopping events and exclusive discounts to engage audiences. ?? Stay ahead in digital advertising—read now: https://lnkd.in/e_gvBpNg ???? #ClickZDigitalAd #AdTech #Newsletter #IndustryInsights