?? Post-turkey platform updates! Here's what's reshaping digital advertising today... Platform shifts: Meta standardizes to "views" metrics across FB/IG, while Threads rolls out AI trend summaries and enhanced search (watch that Bluesky Social competition!). Creator commerce: TikTok tests affiliate product links with Amazon and Walmart integration, simplifying the path to purchase. 2025 forecast: Five key trends from Meta - Gen AI content creation, Gen Z business messaging, video consumption surge, cross-border shopping growth, and creator influence dominance. Key insight: With 50% of Black Friday sales on mobile last year, how's your platform-specific content strategy looking for today's smartphone shoppers? #DigitalMarketing #AdTech #BlackFriday2024 #SocialCommerce #MarTech https://lnkd.in/etCK5Fie
ClickZ Digital Ad Platforms
科技、信息和媒体
ClickZ Digital Ad Platforms offers expert insights on trends, platform updates, and news shaping digital marketing.
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ClickZ Digital Ad Platforms provides in-depth insights and expert analysis on the most impactful news and trends shaping the beauty industry. Our weekly newsletter and content focus on crucial topics, including digital marketing trends, social media strategy, campaign innovation, sustainability, and industry-specific events like Black Friday. ClickZ Digital Ad Platforms is a leading industry resource operated by ClickZ Group, owned by Contentive. We deliver the knowledge and ideas that marketers and decision-makers across competitive verticals need to drive growth. Explore other industry-specific verticals and subscribe on our subscription page: https://digital-ad-platforms.clickz.com/subscribe
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https://digital-ad-platforms.clickz.com/
ClickZ Digital Ad Platforms的外部链接
- 所属行业
- 科技、信息和媒体
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- 11-50 人
- 创立
- 2024
动态
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Are There Two Black Fridays Now? We’ve been diving deep into the data of Fospha’s BFCM eCommerce Report, and this year is sparking some big questions... 1. Do ad spend spikes align with where brands expect conversions? 2. Are CACs shifting dramatically from “Black Friday Eve” to the main event? Spoiler: it’s complicated. Fospha's report will be released to the public soon – comment “BFCM” below to get first access when it drops ?? #BFCM #Fospha #AdPlatforms #DTC #eCommerce ClickZ.com
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ClickZ Digital Ad Platforms转发了
This holiday season, Walmart is proving that value and innovation are a winning combination, especially with younger shoppers. The retailer has become a favorite for Gen Z and millennials and is also attracting higher-income households—a group traditionally loyal to competitors like Target. Here’s what’s driving the shift: ? ?????????????????????????? ?????????? ????????????????????: Walmart’s focus on offering high-value discretionary products and competitive pricing resonates with inflation-conscious consumers. ? ???????????? ?????????? ??????????????????: Leveraging platforms like TikTok, Walmart connects with Gen Z by showcasing trendy products and affordable “dupes,” making it a cool, budget-friendly destination. ? ??-???????????????? ????????????????????: With a 22% leap in online sales, Walmart demonstrates how digital investments pay off during peak shopping seasons. While Walmart’s success highlights the importance of aligning with customer expectations, it’s also a reminder for marketers to double down on value-driven strategies and a seamless omnichannel experience this Black Friday and Cyber Monday. https://lnkd.in/eDv__fBy #RetailMarketing #WalmartInsights #GenZShopping #HolidaySales
Target is spiraling as Gen Z and affluent customers fall in love with Walmart
fortune.com
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Digital marketers, the latest ClickZ Digital Ad Platform Newsletter is here! ?? ? Google's New Ad Formats: Introducing interactive sticker and animated image ads for YouTube Shorts, tapping into over 70 billion daily views. ? TikTok's Symphony Creative Studio: An AI-powered tool simplifying content creation with features like AI-driven avatars and video translation, enhancing efficiency for advertisers. ? Meta's Threads Ads: With 275 million active users, Meta is considering introducing ads to Threads, potentially reshaping its monetization strategy. Follow us to stay ahead in digital advertising—read now: https://lnkd.in/eTU8N-xD #ClickZDigitalAd #YouTubeShorts #TikTokAI #MetaThreads
ClickZ Digital Ad Platform Newsletter - 11.21.2024
digital-ad-platforms.clickz.com
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ClickZ Digital Ad Platforms转发了
?? Is the hourly rate model holding agencies back in the age of AI? AI is transforming how agencies operate—streamlining workflows and enabling hyper-personalized campaigns. But here’s the big question: why are many still charging by the hour? Agencies like Monks are pioneering outcome-based pricing, focusing on measurable results instead of tallying up hours worked. This shift reflects the efficiencies AI brings and also incentivizes creative work that delivers true impact. ?? Why it matters: - For agencies: Staying competitive means evolving. AI is about creating value, not just saving time. - For clients: Get results, not just timesheets. Focus on campaigns that actually deliver ROI. https://lnkd.in/druZZ3Rv #AgencyLife #AIInMarketing #PricingInnovation
AI Saves Ad Agencies a Lot of Time. Should They Still Charge by the Hour?
wsj.com
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Digital ad pros, it’s here! ?? The latest ClickZ Digital Ad Platform Newsletter is live: ? Social Media & Policy: How U.S. regulations may impact Meta, TikTok, and more. ? Instagram AI: Testing AI-generated profile images for personalization. ? John Lewis & Partners: AI tools boost holiday marketing ROI by 70%. Whether you're in the industry or love ad trends, this newsletter is for you. Read now: https://lnkd.in/eZz2faab Follow us, subscribe and share to stay ahead! ??? #ClickZDigitalAdPlatforms #DigitalAdvertising #Newsletter #IndustryTrends
ClickZ Digital Ad Platform Newsletter - 11.14.2024
digital-ad-platforms.clickz.com