BrandSmart Conference

Do you want to get your brand in front of 300+ marketers from all segments of the industry? ?? Sponsor #BrandSmart 2025 to break through the clutter!??? The conference draws brand marketers from every industry, career path, and experience level. You'll be in the room with thought leaders, CMOs, CEOs, marketing directors, brand leaders, agency and creative leaders, nonprofit marketers, and entrepreneurs. ?? Click on the link to take a look at our sponsorship packages. Questions? Email [email protected] or call 312.280.0449. https://lnkd.in/guqH3H6n #AMAChicago #Marketing #Sponsor

How do you grow and diversify your fanbase, while not compromising the authenticity of your brand and your core product? Find out during the #BrandSmart keynote session with Julie Giese, NASCAR Chicago Street Race President. You’ll learn how the team at NASCAR Chicago has been able to thread the needle of tradition and innovation, as they introduce one of the world's most recognizable brands to new markets. ??? Hear how Julie led the groundbreaking initiative to bring NASCAR racing to our Chicago streets for the first time in the organization’s 75-year history. Since its inception, the weekend street race has drawn visitors from 25 countries and all 50 United States, and it resulted in more than $236 million in economic impact for the city. Julie has also overseen the development of a robust community engagement program that has invested more than $5 million in local community-based initiatives throughout Chicago. ?? Julie’s marketing expertise is renowned. She was recently named one of Crain’s 2025 Women of Influence. She has been recognized as one of Forbes’ “Women in Sports to Watch,” Sports Business Journal’s “Game Changers,” AZ Business Magazine’s “Most Influential Women in Arizona,” Cynopsis’ “Top Woman in Sports,” and Axios Chicago’s “Power Players.” ?? Register for BrandSmart today so that you don’t miss out on hearing from Julie and all our other expert speakers!?https://lnkd.in/g4YBBRFx #AMAChicago #Branding #Marketing #SportsMarketing

?? In addition to #BrandSmart's expert speakers, engaging sessions, and great networking, you can also access innovative solutions from our sponsors. Spend time during the refreshment breaks to check in with our partners and find out how their services can help you in your efforts. ?? Register for BrandSmart today!??https://lnkd.in/g4YBBRFx #AMAChicago #BrandSmart #Marketing #Innovation #Sponsors

?? We are excited to welcome back McGuffin Creative Group, Inc. as a #BrandSmart sponsor! ?? McGuffin Creative Group is the creative services resource that helps financial and healthcare marketers do what they do best: empower people to make better decisions around the pivotal moments in their lives. They serve banks, financial services, and healthcare organizations seeking to grow their brands, maximize their market impact, and connect with consumers. We look forward to everyone meeting them at this year’s #BrandSmart! https://lnkd.in/g4YBBRFx #AMAChicago #Marketing #Sponsor

The success and benefits of brand-building campaigns can be difficult to convey to high-level decision-makers. At #BrandSmart 2025 you’ll have the opportunity to learn how United Airlines measures the success of its national brand campaigns during the breakout session “Measuring Brand-Building Advertising at the World's Largest Airline.” ?? Julia Fedor, Director of Operations for Global Advertising and Social Media at United Airlines, will share how the airline’s “Good Leads The Way” campaign has reached tens of millions of people and how the company measures the success of its national campaigns. ?? In her role at United, Julia supports the execution and measurement of brand campaigns and content. She oversees program and financial operations, vendor relations, business affairs, measurement and analytics, and social media initiatives with executives and employees. ?? Don’t miss out on hearing from Julia and all our other expert speakers at this year’s BrandSmart! Register today! https://lnkd.in/g4YBBRFx #AMAChicago #Branding #Marketing #Advertising

The programming for #BrandSmart 2025 provides a ton of enlightening and inspiring information to help you future-proof your brand. But expanding knowledge is more than attending sessions – that’s why the longest-running brand conference in the U.S. offers plenty of networking sessions. Connect with and learn from fellow marketers during these great networking opportunities! ?? Registration & Continental Breakfast ?? Refreshment Break & Exhibits ?? Networking Lunch ?? Happy Hour (sponsored by Be Found Online)? Check out the agenda for more details and register today! https://lnkd.in/g4YBBRFx #AMAChicago #Marketing #Networking

?? Show your love for marketing and #AMAChicago this Valentine’s Day by registering for #BrandSmart!??? The conference will focus on future-proofing your brand at the longest running brand marketing conference. Forward-thinking marketers and brand strategists will hear from experts in the profession, have the opportunity to connect with fellow marketers, and meet with sponsors offering key services. New this year, we’re offering concurrent sessions so you can customize your conference experience. Check out the agenda and register today! https://lnkd.in/g4YBBRFx #AMAChicago #Marketing #Networking

Technology is moving faster than ever, and as with most professions, marketing is seeing unprecedented innovation. But with the speed of innovations, leaders need to consider the associated risks and build ethical frameworks to avoid unintended harm. ?? During the #BrandSmart breakout session “Transforming with Purpose: Actionable Strategies to Lead Ethical Digital Innovation,” Jennifer Severns founder of Severns Innovation Group, will provide leaders with a roadmap for navigating the complexities of digital transformation responsibly.? ?? A seasoned expert in human-centered design, digital transformation, and ethical innovation, Jennifer has held leadership roles in design strategy and technology. Passionate about improving lives through purposeful design, she empowers organizations to create meaningful, sustainable impact. ?? Don’t miss out on hearing from Jennifer and all our other excellent speakers at this year’s BrandSmart! Register today! ?? https://lnkd.in/g4YBBRFx #MarketingInnovation #Ethics #AMAChicago #DigitalInnovation

?? We are excited to welcome Videospan as a #BrandSmart sponsor! ?? Videospan believes video should be as effortless to create as it is impactful. Recognizing the growing importance of video in storytelling and communication, the team at Videospan is focused on simplifying the process and empowering businesses of all sizes to craft professional, engaging video content. We look forward to everyone meeting them at this year’s #BrandSmart! https://lnkd.in/g4YBBRFx #AMAChicago #Marketing #Sponsor

This year, #BrandSmart has three tracks of concurrent sessions in addition to the thought-provoking keynote sessions. With so many sessions to choose from, there’s something for everyone on the team! The breakouts cover topics such as: ? B2B omnichannel journeys ? Measuring brand-building advertising ? Building brand loyalty through diversity and inclusion ? Leading ethical digital innovation ? Marketing lessons that drive results ? Innovation from a 500-year-old brand ? How to go from data-driven to insight-driven So grab the whole team and come to BrandSmart for great sessions and plenty of networking! Bringing three or more? Check out our group rates and register today! https://lnkd.in/g4YBBRFx #AMAChicago #Marketing #Networking