Authenticity 500 Index

Welcome to Authenticity Report - Issue #71 This week, we return after a short break to reveal the latest insights from the?Authenticity 500 Index, highlighting the brands consumers see as truly genuine—led by?Patagonia,?Ben & Jerry's,?Vans,?Nike, and?Apple. Our Roundup?we dive into building personal brands, the power of authenticity in culture, and how Jelly Roll's realness shines in Zevia’s latest campaign. Read + Subscribe: https://lnkd.in/gpZzn3Xg

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Welcome to the 70th edition of Authenticity Report. This week, we explore everyone's favorite (and ours!)?In-N-Out Burger's commitment to quality, consistency, and community sets the gold standard for brand authenticity. We also discuss how you can apply these principles to your own brand or life. Our Roundup?explores the power of authenticity—from the illusion of "effortless cool" in social media to podcast listeners' loyalty to genuine hosts and Sephora's new film celebrating diverse beauty perspectives. Read & Subscribe: https://lnkd.in/g7R3X2mp

Top Brands per Category on Authenticity 500 Index ?? Apparel & Fashion: Patagonia ?? Automotive: BMW ?? Consumer Electronics: Apple ?? Consumer Goods: the LEGO Group ?? Entertainment: The Walt Disney Company ?? Food & Beverages: Ben & Jerry's ?? Footwear: Vans ?? Luxury Goods: ROLEX ??? Motorcycles: Harley-Davidson Motor Company ?? Non-Profit: charity: water ?? Restaurants: In-N-Out Burger ??? Retail: REI ?? Sporting Goods: Patagonia ? Sports Team: New York Yankees ?? Supermarkets: Trader Joe's ?? Travel: Southwest Airlines The Authenticity 500 Index is the definitive ranking of the most authentic brands in the world. View the full Authenticity 500 list at Authenticity500.co Features: ? Rankings from thousands of consumers within our global community ? Filter by industry category ? Quotes from founders & brand execs about brand authenticity ? Responses from our community as to why they feel the brand is authentic

This week’s edition of Authenticity Report. Earlier this month, the announcement of the?Authenticity 500 Index?rankings created a buzz, garnering?over 100,000 views on LinkedIn?and sparking meaningful conversations about the power of authentic branding. Building on that momentum, this week we dive deeper into two of the fastest-rising brands on the Index, as determined by insights from our community. Our Roundup?highlights the growing importance of authenticity across social media, business, and marketing, urging brands to prioritize real connections, cultural relevance, and genuine purpose over imitation and performative strategies. Subscribe Today! https://lnkd.in/gWxjByw5

Our 2024 Authenticity 500 Index has received over 100,000 views and hundreds of reposts. The comments have been insightful, as consumers are beginning to view brands in a new light. Here is one example.

Fastest-Rising Brands on Authenticity 500 Index. Arc'teryx Equipment and Liquid Death both hold the title of fastest-rising brands on this year's Index, having jumped five spots in the rankings. This is the second year in a row that Liquid Death is the fastest-rising. Arc'teryx is considered authentic for its high-performance craftsmanship, commitment to sustainability, and deep connection to the outdoor community, which resonate with consumers seeking reliable and purpose-driven gear. Liquid Death's in-your-face marketing, including viral videos, merchandise collaborations, and celebrity spokespeople like Martha Stewart, has exploded the brand and connected with consumers. Here is why our community thinks they are authentic; ? Arc'teryx "They are offering top end technical products for their demanding consumers without chasing "outdoor active streetwear trend." - Christophe C. "It’s founding principle has influenced every part of the business; which the brand refuses to deviate from." - Hayden S. ??Liquid Death "Undeniably original and unafraid to carve out their own unique place in the hydration landscape. This brand is so much bigger than the product they sell." - Andy S. "Consistency of messaging style is impressive and really good. They stick to what they know which is creativity and humour. The water is just the door prize." - Tim P. "They started a mission to make a space for canned water and stop plastic pollution and don't care if you like or don't like what they do they will still do it" - Andy D. ? View the entire Authenticity 500 Index at Authenticity500.co // powered by Group Y #authenticity500?#brandauthenticity #brandauthenticityindex #liquiddeath #marketing #branding #poweredbyGroupY

This week’s edition of Authenticity ? Report. Happy New Year!?We’re thrilled to kick off 2025 with the release of our highly anticipated?Authenticity 500 Index —a definitive ranking of brands that embody trust, transparency, and genuine connection, as voted by thousands of voices from?Authenticity.co Our Roundup?highlights the power of authenticity, from?Liquid Death’s bold marketing strategies to building personal brands and the human-centered shift in holiday shopping trends Subscribe Today! https://lnkd.in/g2x4njkq

Authenticity 500 Index?2024 - Year End Here is our annual ranking of brands considered authentic, based on thousands of responses from Authenticity.co. Congratulations to all the companies who made this year's list. 1. Patagonia? 2. Ben & Jerry's 3. Vans? 4. Nike? 5. Apple (+1) 6. In-N-Out Burger (-1) 7. Red Bull 8. REI? 9. Harley-Davidson Motor Company?(+1) 10. Chick-fil-A Restaurants (-1) 11. BMW Group? 12. Tesla? 13. Levi Strauss & Co.?(+3) 14. Trader Joe's? 15. The Walt Disney Company?(-2) 16. adidas (-1) 17. the LEGO Group? 18. VOLCOM (+1) 19. IKEA (-1) 20. Adobe? 21. TOMS (+1) 22. Carhartt (+2) 23. Ferrari (-2) 24. BIRKENSTOCK (-1) 25. Arc'teryx Equipment (+5) 26. Zappos Family of Companies (-1) 27. Burton Snowboards (-1) 28. Jordan (-1) 29. Thrasher Magazine (-1) 30. Athleta (-1) The Authenticity 500 is the ultimate ranking of the world’s most authentic brands. Based on surveys of thousands of people, it measures brands on key factors such as transparency, consistency, and social responsibility. View the full Authenticity 500 list at www.Authenticity500.co Features:? ? Rankings from thousands of consumers within our global community ? Filter by industry category ? Quotes from founders & brand execs about brand authenticity? ? Responses from our community as to why they feel the brand is authentic ? ?// powered by Group Y #Authenticity500? #BrandAuthenticity? #Brandauthenticityindex