So proud to see our nearly 100 year old brand breathing new life into at home nail treatments! On shelf at H-E-B, Target, Sally Beauty and soon Walmart.
“Trading down in the beauty industry is becoming increasingly common, driven by consumers prioritizing financial caution and seeking lower-cost alternatives due to economic pressures like inflation and other economic fears,” Anna Keller, senior global beauty analyst at Mintel market research company, told Glossy. “As a result, many consumers are switching to cheaper brands and retailers.” According to data from Mintel market research, 74% of makeup users believe that products from affordable brands work just as well as those from premium brands. What’s more, around a third of U.S. consumers are looking to spend less on beauty and personal care items, with lower-income households being the most active in making adjustments to save money, Keller told Glossy. In this piece by Lexy Lebsack, we also speak to Howard Meitiner of Carl Marks Advisors, and Paula Floyd of Headkount.