BIMA, Boston Interactive Media Association

It’s time to celebrate all you’ve accomplished in 2024. The BIMA Holiday Gala is back for its 22nd celebration of the digital media and marketing industry. Join your peers on Thursday, December 5, at the Boston Marriott Copley Place for a swanky extravaganza inspired by the golden age of Hollywood. Get your tickets today: https://lnkd.in/eh4HrVC7 A huge shoutout to our sponsors, AdTheorent, Causal, Klever, MobileFuse, & Viant Technology, for making this event possible! #BIMAGala #DigitalMedia #Marketing

Early bird pricing for the 2024 BIMA Holiday Gala ends tomorrow, November 8! Experience the magic of Hollywood at our 22nd Annual BIMA Holiday Gala. Don your most glamourous attire and come ready to celebrate the end of the year with your digital media peers. Get your tickets now: https://lnkd.in/eh4HrVC7 Thank you to our sponsors: AdTheorent, Causal, Klever, & Viant Technology. #BIMAGala #DigitalMedia #Marketing

TOMORROW – Game On: Navigating Attention in Media & Marketing Don’t miss BIMA’s final thought leadership event of the year happening tomorrow, November 7, at Zipcar. Our panel of industry experts will explore the evolving landscape of B2B media and the critical role attention plays in shaping successful marketing strategies. Hear from Claire Nance, Head of Gaming Business Success Strategy at Activision Blizzard Media, Amanda Jerome, Director of Brand Content at OutSystems, Ashley MacIsaac, Lead Media & Social Marketing Manager at USAA, and Kate Pope Smith, Head of B2B and Partnerships at Zipcar, as they dive into an insightful discussion on shaping successful marketing strategies. Register now: https://lnkd.in/ea3YguWs Thank you, Activision Blizzard Media, for sponsoring this event! #DigitalMedia #Marketing #Advertising

??? Meet the SPEAKERS! ?? Claire Nance, Head of Gaming Business Success Strategy at Activision Blizzard Media ?? Amanda Jerome, Director of Brand Content at OutSystems ?? Ashley MacIsaac, Lead Media & Social Marketing Manager at USAA ?? Kate Pope Smith, Head of B2B and Partnerships at Zipcar Hear what they have to say when it comes to navigating attention in media and marketing at our last thought leadership event of the year happening this Thursday, November 7. Sign up today: https://lnkd.in/ea3YguWs Thank you, Activision Blizzard Media, for sponsoring this event! #DigitalMedia #Marketing #Advertising

Join your digital media and marketing peers this?Thursday,?November 7,?for?BIMA's final thought leadership event of the year -?Game On: Navigating Attention in Media & Marketing. Our?panel of industry experts will?explore the evolving landscape of media and the critical role attention plays in shaping successful marketing strategies. We'll talk about... ?? Industry trends and shifts ?? Understanding attention metrics ?? Challenges in targeting and engagement ?? Strategies for success ?? The future of attention in marketing Don't miss your chance to connect with fellow professionals and thought leaders while building valuable relationships and exchanging ideas in an inspiring environment! Put your name on the list: https://lnkd.in/e8kW3QVb Thank you, Activision Blizzard Media, for sponsoring this event! #DigitalMedia #Marketing #Advertising

As competition for audience attention intensifies, gaming stands out as a dynamic platform for brands to engage consumers. Activision Blizzard has broken down the way in which gaming environments create seamless, immersive experiences that drive brand impact. Discover how in-game advertising can elevate brand visibility in today’s crowded media landscape. https://lnkd.in/e5VE4B3x Looking to learn more about how you can navigate the ever-evolving landscape of B2B media and marketing? Don’t miss our thought leadership event on November 7! Register now: https://lnkd.in/ea3YguWs Thank you, Activision Blizzard Media, for sponsoring this event! #DigitalMedia #Marketing #Advertising #Gaming

Get your tickets now & save! The 22nd Annual BIMA Holiday Gala is going to be an epic bash you won’t want to miss. Come dressed in your best and spend an unforgettable night with your digital media and marketing peers. WHEN: Thursday, December 5, 6:30PM – 9:30PM WHERE: Boston Marriott Copley Place Don’t wait – Early bird ticket pricing is available until November 8! https://lnkd.in/eh4HrVC7 A huge shoutout to our sponsors, Causal IQ, Klever, & Viant Technology, for making this event possible!

In the ever-evolving industry of digital marketing, it can sometimes feel like a full-time job just to stay up to date. Social Media & Digital Marketing Manager Hayley recently attended Greater Boston Chamber of Commerce's BIMA, Boston Interactive Media Association’s Panel, “Cookies, Data, and Google – The Future of Data and Targeting” featuring speakers from Hill Holliday, Connelly Partners, Audigent, and Digitas North America. Drew Stein, Founder & CEO of Audigent, a leading data activation, curation, and identity platform, optimistically discussed the future of data targeting, stating, “privacy is not only an opportunity, it an obligation.” It was a fascinating conversation on how agencies and companies can progress in using consumer data while still maintaining the trust and privacy of their customers.

The cookie convos continue…??? Media Director?Erin Mullaney recently unpacked key trends with buy-side and sell-side ad execs, exploring targeting, measurement, and the future of cookies. Her main takeaway? Consumer privacy is at the heart of it all. The brands that strike the right balance between transparency and effective advertising will be the ones that thrive in the evolving landscape. Check out Erin’s top insights for marketers navigating this shift:?https://bit.ly/3NERDIg BIMA, Boston Interactive Media Association #cookies #targeting #advertising #marketing #consumerprivacy

Let’s talk: Navigating attention in B2B Media & Marketing Join us on Thursday, November 7, for our final thought leadership event of the year. We’re bringing together an expert panel of innovative thinkers to explore the evolving landscape of B2B media and the critical role attention plays in shaping successful marketing strategies. Don’t miss the chance to connect with industry peers and leaders - Register now: https://lnkd.in/ea3YguWs Thank you, Activision Blizzard Media, for sponsoring this event! #DigitalMedia #Marketing #Advertising #Gaming