Be A Marketer

Too often, businesses and nonprofits invest in new tools, expecting them to change everything. But without the right training, those tools end up collecting dust. At one of her first jobs, Kelsi Carter struggled with a project management tool she was never trained on. Instead of making her job easier, it just caused more frustration. Nicholas Fynn, Head of Global Growth Marketing at TechSoup, helps nonprofits avoid this exact problem. TechSoup doesn’t just provide discounted software. They help organizations actually use it effectively. ?? Key Takeaways: ?? Technology only works if you know how to use it ?? Clear communication makes tools more effective ?? Automation is powerful when done right Are there tools you’ve invested in but never fully mastered? Now’s the time to change that. Check out the full newsletter ?? ?? and tune into Nick's episode! https://bit.ly/BAM_90

?? The final episode of our Real Estate Limited Series is here! ??? Over the past few weeks, we've explored what it really takes to market a real estate business, from branding and content creation to automation, lead generation, and scaling success. In this final episode, Dave Charest, Stephanie Alfonso, and Kelsi Carter recap the biggest takeaways from our expert guests, sharing the strategies that can help real estate professionals (and all small business owners) take their marketing to the next level. ?? Key takeaways include: ? The importance of education and giving away knowledge ? How to define your niche and build a strong brand ? Why delegation and automation are essential for growth ? The power of storytelling and intentional marketing ?? Listen to the full episode here or wherever you get your podcasts! bit.ly/_BAM_Podcast Whether you're in real estate or any other industry, the insights in this episode will help you be a marketer. Thanks for tuning in to our special series; more great conversations are coming soon!

Marketing isn’t about doing more; it’s about doing the right things with the time and money you have. In this latest episode of Be A Marketer, Carissa Reiniger, founder of Silver Lining, shares how small business owners can focus on high-priority actions, connect with their ideal clients, and stop wasting time on the wrong things. ?? Key takeaways: ? Educate, don’t just market. People want connection, not a sales pitch. ? Focus on the right audience. Your ideal clients, not just any customer. ? Be intentional with time and money. Growth happens when you prioritize wisely. Listen to the full episode here or wherever you get your podcasts! bit.ly/_BAM_Podcast ?? What’s one marketing task you’re focusing on this week? Drop it in the comments! ??

Most business owners know what they need to do; send emails, post content, connect with their audience. But too often, they don’t. In the latest edition of Be a Marketer Spotlight, Marki Lemons Ryhal, chief artificial intelligence officer at ReMarkiTable LLC., shares why showing up and taking action is the key to success. She built her brand on consistency, video, and email marketing, and it works. ?? The takeaway? You don’t need to be perfect. You just need to start. ?? Email keeps you top of mind. If you’re not reaching out, people forget you. ?? Video builds trust. People connect with people. ?? Consistency matters. Small actions done regularly create big results. Check out the full newsletter and drop a comment: What’s one marketing excuse you’re leaving behind today?

?? Bold marketing wins. Playing it safe won’t get you noticed. In this episode of the Be A Marketer podcast, @Anthony Lamacchia, owner and founder of Lamacchia Realty, Inc. and Crush It In Real Estate, breaks down how he built a powerhouse real estate brand by being bold, consistent, and unapologetically aggressive in his marketing. His strategy? Find what works and go all in. ? Hit the gas when you strike gold. Once you find a marketing “vein,” double down before the opportunity fades. ?? Email marketing isn’t optional. It keeps your audience engaged and your brand top of mind. ?? Stay top of mind. If people don’t remember you, you’re not marketing boldly enough. ?? Teach to attract. Sharing knowledge builds trust, and trust drives sales What’s the boldest marketing move you’ve made? Drop it in the comments! ?? Listen to the full episode here or wherever you get your podcasts! bit.ly/_BAM_Podcast ??

Think LinkedIn isn’t for you? Lea ?? Turner thought the same thing. Until she built a thriving business and community using the platform. In the latest episode of Be A Marketer, Lea shares how she: ? Gained 100+ clients in six months using LinkedIn ? Used authenticity (and humor) to build a strong personal brand ? Turned engagement into real business opportunities She also explains why owning your audience through email marketing is just as important as growing a social media following. Whether you're looking to build your brand, attract new clients, or just feel more confident putting yourself out there, Lea’s story proves that success comes from showing up as yourself and using the right tools to connect with your audience. Listen to the full episode here or wherever you get your podcasts! bit.ly/_BAM_Podcast ??

Ever overthought something so much that you ruined it? Yeah, same. ?? In this week’s Be a Marketer Spotlight newsletter, Kelsi Carter shares how a bad DIY haircut (hello, accidental full bangs ) is exactly what happens when businesses keep tweaking their marketing until they don’t even recognize it. Inspired by Teresa Heath-Wareing’s episode of Be a Marketer, this edition dives into why overthinking kills momentum, done is better than perfect, and your personality is your best branding tool. Check out the full newsletter to learn why, sometimes, the best thing you can do is trust the first cut. (And there might be a picture of Kelsi with bangs…)??? ??

?? New Episode Alert! Be a Marketer - Real Estate Edition Independent real estate brokers face a unique challenge: balancing brand growth, agent recruitment, and client success, all without the backing of a big-box franchise. In this episode, Ian Hoover, founder of Deacon Hoover Real Estate Advisor, shares how he built a thriving brokerage from the ground up, why culture is key to retention, and how short-term memory loss (yes, really!) is a superpower in sales. ?? Key Takeaways: ? Culture drives retention – Agents stay where they feel valued. ? Listen to your team – Adopting new tech? Get agent buy-in first. ? Resilience wins – Shake off setbacks and keep moving forward. Whether you're an agent, broker, or business owner, there's something in this episode for you. Listen to the full episode here or wherever you get your podcasts! bit.ly/_BAM_Podcast ??

?? Tech can transform nonprofits, but only if you know how to use it. This week on Be a Marketer, we dive into how nonprofits can make technology work for THEM. Our guest, Nicholas Fynn, head of global growth marketing at TechSoup, shares how nonprofits can access the right tools, simplify their messaging, and make a bigger impact without big budgets or tech teams. Tune in to hear all about: ? Why message discipline is key to nonprofit marketing ? How to choose the right tech without getting overwhelmed ? Why email is still a nonprofit’s most powerful tool Listen to the full episode here or wherever you get your podcasts! bit.ly/_BAM_Podcast ??

Ever been trapped in a one-sided conversation you couldn’t escape? Turns out, a lot of businesses do the same thing with their marketing. In this latest edition of the Be a Marketer Spotlight newsletter, Kelsi Carter highlights how to read the room in your marketing, featuring insights from Lucy Hall, founder and director of Skills of The Future. Lucy built her brand by creating content that sparks real conversations, not just broadcasts a message. She shares how to create content that invites engagement, builds trust, and makes people want to interact with your business. ? Invite people in. Questions, polls, and relatable stories make it easy for your audience to engage. ? Make it about them. If your content is all about you, people will tune out. Start conversations instead. ? Read the room. Pay attention to what’s working, adjust when needed, and keep it a two-way conversation. Make sure to check out the full newsletter tune into Lucy’s full episode! ????