BCG on Consumer

In today’s fast-paced digital landscape, brands are competing for consumers' attention with just 10-second soundbites. But the true challenge lies in establishing deeper, more personal connections amidst all the noise. To stand out, brands must gain a 360-degree view of their customers, creating dynamic behavioral archetypes that evolve over time. For example, in #Fashion and #Luxury, Fabriq Personalization AI by BCG X can identify optimal timing for engagement and craft personalized messages featuring items that match the client’s style preferences. Discover how this technology not only strengthens customer relationships but also empowers Client Advisors and Marketing Managers with timely and tailored content, allowing them to reach millions of clients with 1:1 precision. In a world where every interaction matters, let’s focus on meaningful connections that resonate. How is your brand cutting through the noise?

Rising costs, labor constraints, and regulatory changes are putting #supplychains to the test. Leaders can strengthen their operations by focusing on four critical dimensions: ? Recover: Build capabilities to sense and respond to changes in real time ? Absorb: Adjust sourcing, networks, and production to manage risks ? Enable: Strengthen workforce retention strategies for a reliable workforce ? Transform: Invest in long-term productivity to counter cost pressures Explore more about building resilience in your supply chain: https://on.bcg.com/43DxjAD

Mark Abraham, author of Personalized: Customer Strategy in the Age of AI, recently spoke with Jon Evans on the Uncensored CMO. In this podcast, Mark explains why aligning leadership around a clear AI vision is critical, the importance of having a dedicated owner for the roadmap, and how focused, smaller teams can drive real impact. With so many companies juggling hundreds of AI initiatives, Mark’s advice is a must-hear for leaders aiming to deliver meaningful results. #CustomerExperience #Personalization #AI #Leadership

"I love the gift we’re giving CEOs. It’s a real opportunity to dig into their broad, full agenda and to get advisory beyond professional into personal." For Christine, consulting isn’t just about solving business problems—it’s about investing in people. From guiding CEOs and leading teams to driving transformation in industries like apparel, footwear, accessories, and beauty, she believes true leadership extends beyond the project. ??? Hear Christine’s perspective on leadership, CEO advisory, and driving impact across industries: https://on.bcg.com/3ESUzA0

Luxury retail is seeing a dramatic rise in prices, changing customer profiles and shifting expectations from simple purchases to full experiences. Stefano Della Valle shares his insights on the growing power of top luxury groups, the risks of losing aspirational customers, and the future of the industry.

Canada’s consumers are evolving—becoming older, more diverse, and more discerning in an era of economic strain. By 2030, one-third will be over 55, and another third will be foreign-born. Meanwhile, economic pressures are mounting: GDP per capita has stagnated since 2015, and cumulative inflation has hit 17% since 2021. Traditional loyalty is fading as shoppers demand greater value, personalization, and alignment with their values. Trust is emerging as the ultimate currency in this shifting landscape. How can companies navigate this consumer revolution? Explore our latest report for key insights: https://on.bcg.com/41tDTIm

What’s the secret to unlocking AI-driven growth? It starts with distinguishing between value creation for customers and value capture for your business. BCG spoke with Amazon Web Services (AWS)’s Rahul Pathak to learn more about leveraging data and #AI to deliver personalized experiences that drive measurable results.

How is the natural diamond industry evolving to meet the expectations of new generations? BCG’s Matthias Tauber sat down with Al Cook, CEO of De Beers Group, to discuss how the company is adapting to shifting consumer values. With Millennials and Gen Z set to drive 75% of diamond demand by 2026, De Beers is blending heritage with innovation—focusing on sustainability, authenticity, and provenance storytelling to inspire the next generation. ?? Watch the full interview for more insights: https://on.bcg.com/3EQoB7K #NaturalDiamonds #Sustainability #LuxuryInnovation

Post-COVID growth has slowed, creating a growing divide in the luxury market—some brands are thriving, while others struggle to keep up. So, what sets the best apart? It all comes down to crafting an immersive lifestyle experience. BCG’s Nicola Boari outlines four key strategies for crafting an immersive lifestyle experience ?? #Luxury #BrandStrategy #RetailTrends

With rising input costs, shifting consumer expectations, and an increasingly competitive landscape, companies must rethink how they allocate resources to drive both efficiency and growth. Organizations can move beyond traditional cost-cutting to build resilience and reinvest in innovation, digital capabilities, and customer experience. The key? A holistic approach that balances operational efficiency with strategic reinvestment. For consumer industry leaders, cost transformation is no longer just a back-office priority—it’s a strategic imperative. Read more here: https://on.bcg.com/3CWsAil