B2B Marketing Exchange

?? BIG NEWS! Registration is officially OPEN for B2B Marketing Exchange West 2025! Join us in Scottsdale, AZ, from February 24-26 to connect, learn, and grow with the best B2B community. Early birds get the worm (and the savings!)—secure your Intro Rate ticket before they’re gone and save up to $1,645. Secure your spot now and set your marketing plans in motion for the year ahead! ?? https://bit.ly/4h4wxAT #B2BMX #B2BMarketing

From game-changing keynotes to hands-on workshops and unforgettable networking moments, this year’s event in Scottsdale was one for the books! 900+ B2B marketers came together to explore the latest strategies, innovations, and trends shaping the future of our industry. Missed the action? Catch the highlights in our latest edition of The #B2BMX Buzz newsletter! ???? #B2BMarketing #EventRecap #B2BEvent #B2BNetworking

It’s been a week since returning from? B2B Marketing Exchange West 2025, and I’ve had time to reflect on the biggest themes shaping #B2Bmarketing. The event brought together top marketers to tackle today’s most pressing challenges—maximizing impact, leveraging #AI, and evolving #ABM strategies.?Here are my top takeaways: ???ABM is Evolving?– It’s not just about reaching target accounts anymore—it’s about deep,?AI-driven personalization at scale.?The most effective ABM programs are integrating?intent data, predictive insights, and seamless sales-marketing collaboration?to drive real engagement and revenue. ???AI is a Game-Changer?– From content creation to predictive analytics, AI is?reshaping B2B marketing.?But one statement stood out:?“It’s about effectiveness, not just efficiency.”?The time marketers invest in AI must be?impactful—not just about automation, but about?unlocking new opportunities and deeper customer insights. ???Data Overload is Real?– Marketers have more data than ever, but?turning it into action is the real challenge. Success lies in knowing?what story your data needs to tell.?Clear narratives cut through the noise, enabling teams to make?faster, more strategic decisions?that drive real impact. ???Driving Measurable Impact?– With tighter budgets, marketers are shifting focus from?tools to outcomes.?The key isn’t just more technology—it’s about using the?right?technology to enhance effectiveness. Marketers are prioritizing?strategic partnerships?to drive revenue?without adding unnecessary complexity.?The goal??Smarter execution that directly ties to business growth. What are your biggest marketing priorities for 2025? Let’s discuss!????#B2BMarketing #ABM #AI #B2BMX

Day Two of #B2BMX West brought nonstop inspiration and actionable takeaways! ???? Neil Patel and Lindsay Tjepkema took the stage with powerful Keynotes, sharing insights on the future of marketing and content. Breakout sessions dove deep into the latest B2B strategies, while Lunch & Learns kept the conversations going over a bite to eat. And of course, the networking didn’t stop! What was your favorite session from today? Drop it in the comments! ?? #B2BMarketing #Networking #MarketingInnovation

That’s a wrap on #B2BMX West 2025!?Day Three was packed with insights, starting with hands-on workshops and two incredible keynotes—Ali Haeri from MNTN breaking down why CTV is a brand-safe, results-driven powerhouse, and a powerhouse panel diving into the future of RevOps and predictable GTM execution. We closed out with another round of breakout sessions, Lunch & Learns, and one last round of networking before saying goodbye. Thank you to all of our attendees, speakers, and sponsors for making this an unforgettable experience. We hope to see you next year on March 9-11, 2026 in our new location—Carlsbad, CA! Sign up for updates here: https://bit.ly/43fK18q #B2BMarketing #RevOps #WestCoast #B2BNetworking #B2BAdvertising #GTMStrategy

The best #b2bmx2025 I believe I have attended for 8 years and sponsored and spoke. Love Demand Gen Report and Klaudia Tirico congrats on another great event.

What a wonderful week it has been at B2B Marketing Exchange! From inspiring keynotes by Neil Patel and Morgan J Ingram to the invaluable networking and collaboration with some truly amazing peers, I’ve gained so many insights and strategies to elevate my marketing efforts. It’s always a privilege to be surrounded by such innovative minds, and I’m excited to apply what I’ve learned to drive even greater impact in the future. Here's to continued growth and new opportunities ahead!

??What's top of mind for CMOS at #B2BMX? Yesterday, I had a great opportunity to moderate 20 practicing CMOS in a (literal) roundtable here at #B2BMX. Our theme of our conversation was, 'doing less with less' (a variation of do more with less) - lessons learned around ABX, Demand, Brand, and Executive conversations. ? There were 3 key takeaways that I heard: 1?? Al and a Sales revolution is occurring where companies are driving outbound optimizing for an Al approach with more outbound - intelligent outbound is not dead at all. BDRs are more engaged than ever with the ability to hyper-personalize outbound to make it relevant to the buyer. 2?? There was a mixed view of Marketing Channel consolidation. On one hand, people were trying to do less with less with fewer channels (webinar, search, paid ads, tactics), yet we're all faced with new Al channels buyers are tapping into and trying to populate those AI channels with the right content. It was a tough balance. 3??. The third theme that i heard was bringing the human into the Al relationship for outreach. Whether it be newsletters or just personalizing with a human touch became really important for engagement, so it wasn't just an Al driven outreach (which was a turn off). ?? Bonus takeaway - Marketers are seeing a shift with ABX - when talking to sales teams, the internal conversation has shifted from "what is marketing doing?" to "what is the target account we're going after, what's the lay of the land, and what behaviors are we seeing at these accounts?.". What a great conversation! s/o to Klaudia Tirico, Queen ?? of Ceremonies.

Awesome day at B2B Marketing Exchange speaking to a great crowd about AI, catching up with great friends and making new connections, and getting to put more branded hamsters into existence. Thank you Klaudia Tirico and the entire #B2BMX team for a fantastic event and for inviting me back to speak again this year. Always a delight and a highlight.

Day Two of #B2BMX West brought nonstop inspiration and actionable takeaways! ???? Neil Patel and Lindsay Tjepkema took the stage with powerful Keynotes, sharing insights on the future of marketing and content. Breakout sessions dove deep into the latest B2B strategies, while Lunch & Learns kept the conversations going over a bite to eat. And of course, the networking didn’t stop! What was your favorite session from today? Drop it in the comments! ?? #B2BMarketing #Networking #MarketingInnovation