B2B Marketing Exchange

?? BIG NEWS! Registration is officially OPEN for B2B Marketing Exchange West 2025! Join us in Scottsdale, AZ, from February 24-26 to connect, learn, and grow with the best B2B community. Early birds get the worm (and the savings!)—secure your Intro Rate ticket before they’re gone and save up to $1,645. Secure your spot now and set your marketing plans in motion for the year ahead! ?? https://bit.ly/4h4wxAT #B2BMX #B2BMarketing

Day Two of #B2BMX West brought nonstop inspiration and actionable takeaways! ???? Neil Patel and Lindsay Tjepkema took the stage with powerful Keynotes, sharing insights on the future of marketing and content. Breakout sessions dove deep into the latest B2B strategies, while Lunch & Learns kept the conversations going over a bite to eat. And of course, the networking didn’t stop! What was your favorite session from today? Drop it in the comments! ?? #B2BMarketing #Networking #MarketingInnovation

That’s a wrap on #B2BMX West 2025!?Day Three was packed with insights, starting with hands-on workshops and two incredible keynotes—Ali Haeri from MNTN breaking down why CTV is a brand-safe, results-driven powerhouse, and a powerhouse panel diving into the future of RevOps and predictable GTM execution. We closed out with another round of breakout sessions, Lunch & Learns, and one last round of networking before saying goodbye. Thank you to all of our attendees, speakers, and sponsors for making this an unforgettable experience. We hope to see you next year on March 9-11, 2026 in our new location—Carlsbad, CA! Sign up for updates here: https://bit.ly/43fK18q #B2BMarketing #RevOps #WestCoast #B2BNetworking #B2BAdvertising #GTMStrategy

The best #b2bmx2025 I believe I have attended for 8 years and sponsored and spoke. Love Demand Gen Report and Klaudia Tirico congrats on another great event.

What a wonderful week it has been at B2B Marketing Exchange! From inspiring keynotes by Neil Patel and Morgan J Ingram to the invaluable networking and collaboration with some truly amazing peers, I’ve gained so many insights and strategies to elevate my marketing efforts. It’s always a privilege to be surrounded by such innovative minds, and I’m excited to apply what I’ve learned to drive even greater impact in the future. Here's to continued growth and new opportunities ahead!

??What's top of mind for CMOS at #B2BMX? Yesterday, I had a great opportunity to moderate 20 practicing CMOS in a (literal) roundtable here at #B2BMX. Our theme of our conversation was, 'doing less with less' (a variation of do more with less) - lessons learned around ABX, Demand, Brand, and Executive conversations. ? There were 3 key takeaways that I heard: 1?? Al and a Sales revolution is occurring where companies are driving outbound optimizing for an Al approach with more outbound - intelligent outbound is not dead at all. BDRs are more engaged than ever with the ability to hyper-personalize outbound to make it relevant to the buyer. 2?? There was a mixed view of Marketing Channel consolidation. On one hand, people were trying to do less with less with fewer channels (webinar, search, paid ads, tactics), yet we're all faced with new Al channels buyers are tapping into and trying to populate those AI channels with the right content. It was a tough balance. 3??. The third theme that i heard was bringing the human into the Al relationship for outreach. Whether it be newsletters or just personalizing with a human touch became really important for engagement, so it wasn't just an Al driven outreach (which was a turn off). ?? Bonus takeaway - Marketers are seeing a shift with ABX - when talking to sales teams, the internal conversation has shifted from "what is marketing doing?" to "what is the target account we're going after, what's the lay of the land, and what behaviors are we seeing at these accounts?.". What a great conversation! s/o to Klaudia Tirico, Queen ?? of Ceremonies.

Awesome day at B2B Marketing Exchange speaking to a great crowd about AI, catching up with great friends and making new connections, and getting to put more branded hamsters into existence. Thank you Klaudia Tirico and the entire #B2BMX team for a fantastic event and for inviting me back to speak again this year. Always a delight and a highlight.

Day Two of #B2BMX West brought nonstop inspiration and actionable takeaways! ???? Neil Patel and Lindsay Tjepkema took the stage with powerful Keynotes, sharing insights on the future of marketing and content. Breakout sessions dove deep into the latest B2B strategies, while Lunch & Learns kept the conversations going over a bite to eat. And of course, the networking didn’t stop! What was your favorite session from today? Drop it in the comments! ?? #B2BMarketing #Networking #MarketingInnovation

First day at #B2BMX was truly a blessing, filled with invaluable insights and unforgettable moments. Highlights: - Engaging AI Workshop led by Pam Didner an absolute joy. - Active participation in the CMO Exchange, featuring insightful discussions and moderated excellently by Jon Russo - Compelling video testimonials with DemandWorks - Exciting solutions showcased at the Market Place to enhance our business, including the proud presence of the American Marketing Association booth. - Embracing content with expert advice from Morgan J Ingram , propelling us to exceed expectations. Cheers to a fun and high-energy reception! ?? #Networking #BusinessGrowth

?? ?????? ???????????????? ???????? ?????? ?????????????????? ???????????????? ???????? It’s a perfect 83 degrees in Scottsdale, AZ—ideal weather for B2B Marketing Exchange 2025 West! One of the most insightful sessions? The CMO Exchange, where 16 marketing leaders shared what’s top of mind. As they tackled the biggest challenges and opportunities—ABM, AI, & marketing’s evolving role in business—I couldn’t help but notice how closely their insights aligned with the findings in The 2025 Revenue Marketing Report (link in comments). ?? What’s keeping CMOs up at night? ?? ABM & Demand Are Essential—But Revenue Must Be the North Star. CMOs agreed: ABM and demand gen only matter if they drive revenue. Every marketing effort must tie directly to pipeline and closed-won business. ?? Backed by the 2025 Revenue Marketing Report: 88% of marketing leaders are under pressure to prove marketing’s revenue impact—signaling a major shift from brand awareness to business outcomes. ?? Outbound is Alive and Well. Despite digital-first strategies, outbound is still a critical piece of the marketing mix. ?? Backed by the 2025 Revenue Marketing Report: Outbound is evolving—it’s more data-driven, AI-powered, and personalized than ever. 64% of leaders are leveraging AI to enhance outbound engagement. ?? BDRs and SDRs Are Becoming AI Power Users. Sales development teams are leading AI adoption—using it for prospecting, follow-ups, and engagement. ?? Backed by the 2025 Revenue Marketing Report: AI is transforming the marketing-sales relationship—with SDRs leveraging AI-driven insights to qualify leads and improve engagement. ?? The ‘Do More With Less’ Era Isn’t Going Anywhere. CMOs are expected to drive bigger results with fewer resources. ?? Backed by the 2025 Revenue Marketing Report: 57% of marketing leaders identified team and resource constraints as a major challenge, forcing marketing teams to become more efficient and strategic. ?? CMOs Must Own the Business Conversation. Forget vanity metrics—CMOs need to think, talk, and act like business leaders. ?? Backed by the 2025 Revenue Marketing Report: The most successful CMOs are shifting focus to pipeline impact, customer lifetime value, and revenue contribution. ?? AI is Reshaping Marketing—But Also Raising Tough Questions. CMOs are still being asked, "If we have AI, do we need all of this headcount?" ?? Backed by the 2025 Revenue Marketing Report: AI is forcing leaders to redefine team structures and skill sets—with 81% of marketing leaders focusing on AI adoption and workforce evolution in 2025. ?? The Big Takeaway: ?? CMOs are doubling down on revenue, AI, and business leadership. ?? Marketing’s role is evolving fast—and those who don’t adapt will be left behind. ?? Are these the same challenges you’re seeing in 2025? How is your team navigating them? Drop your thoughts below! ?? #B2BMarketing #CMO #MarketingLeadership #AI #ABM #RevenueMarketing #B2BMX #MarketingTrends2025