AUM Growth Marketing

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LinkedIn has embraced short-form vertical video, copying TikTok, Youtube, and Instagram. This is a crucial shift. LinkedIn’s affluent user base makes it the best place to reach C-suite executives and business owners. Currently, there's a valuable opportunity to gain significant organic reach with even moderate-quality videos, but this won’t last as the platform becomes more saturated. Visit the link below to learn more about AUM Growth Marketing https://lnkd.in/gQKgEJrd

A pervasive myth pushed by marketing agencies—the need for financial advisors to be on every social media platform. In reality, Instagram and TikTok is not ideal for building trust. Platforms like LinkedIn and YouTube offer longer-lasting content and better audience targeting. Visit the link below to learn more about AUM Growth Marketing https://lnkd.in/gQKgEJrd

Simple communication is good communication. Wealth advisors need a message that is clear and easily understood. A tool like Hemingway will refine your emails and social media posts by assessing their readability. By simplifying your language, you make it easier for potential clients to comprehend your services and book meetings. Visit the link below to learn more about AUM Growth Marketing https://lnkd.in/gQKgEJrd

Google Analytics and Google Search Console are two robust, free resources that can transform your website. By integrating a simple script into your site, these tools provide a comprehensive dashboard, offering detailed insights into your website's traffic and performance metrics. Visit the link below to learn more about AUM Growth Marketing https://lnkd.in/gQKgEJrd

A key challenge for RIAs is crafting a cohesive marketing strategy. This involves integrating various marketing components, with two main approaches emerging: hiring a specialized full-service agency or bringing marketing experts in-house. Each has distinct pros and cons regarding cost, control, and transparency. Both options are more effective than juggling multiple agencies. Visit the link below to learn more about AUM Growth Marketing https://lnkd.in/gQKgEJrd

Reviews can set your RIA apart. Compliance concerns are real, but you can ask clients to focus on your client service, attention to detail, and the customized planning they received. Adding these to your Google Business page boosts your visibility locally. A quick ask at the end of a check-in could make a big impact. Let your clients help you win! Visit the link below to learn more about AUM Growth Marketing https://lnkd.in/gQKgEJrd

For independent RIAs and wealth advisors, a LinkedIn company page is essential. They explain how, in less than an hour, advisors can significantly bolster their firm's legitimacy by adding a logo, business description, and location. This not only enhances credibility but also leverages LinkedIn's strong presence in Google search results, making it easier to attract affluent, qualified clients. Visit the link below to learn more about AUM Growth Marketing https://lnkd.in/gQKgEJrd