"Alexa, Which Levi's?? Jeans Fit Me Best?" Levi's?? has launched the innovative Levi's?? Jeans Fit Guide in Germany, making it the first fashion brand globally to use Alexa for an interactive, voice-driven branded experience. Shoppers can now find their ideal style and fit from the comfort of their homes, removing some of the uncertainty around style and fit that comes with making an online shopping decision. Customers can simply say, "Alexa, start the Levi's?? Fit Guide" in German to activate the experience. Alexa guides customers through a series of questions to recommend the best fit from 18 men's and women's Levi's?? jeans styles available on Amazon. Shoppers can then add the suggestion to their Amazon cart, purchase it directly on the Levi's?? website, or pick it up in-store. Speaking about the new innovation, Lucia Marcuzzo, Managing Director Europe at Levi Strauss & Co., says, "We're thrilled to partner with Amazon to enhance the experience for Levi's fans in one of our key European markets and to be the first fashion brand globally to run a branded experience on Alexa." The Levi's?? Jeans Fit Guide is available in Germany on any Alexa-enabled device, including Echo and Fire TV, until the end of December. Now, customers can discover their ideal match just in time for the festive season. #Alexa #FashionTech #Fashion #Denim
Amazon Fashion
服装和时尚用品零售业
Our fashion teams are thinking big, diving deep, innovating and shaping the future of the industry.
关于我们
Our vision is to make Amazon’s stores the most-loved fashion destinations globally, reflecting the diversity of our customers, inclusive of all sizes, budgets, and style preferences, and to become the go-to fashion destination for brands and customers.
- 网站
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www.amazon.co.uk/fashion
Amazon Fashion的外部链接
- 所属行业
- 服装和时尚用品零售业
- 规模
- 超过 10,001 人
- 总部
- London
- 类型
- 上市公司
- 创立
- 1994
动态
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Fashion Meets Culture: Insights from Milan's Executive Roundtable? Amazon Fashion recently hosted an exclusive roundtable with The Business of Fashion in Milan, bringing together fashion executives for an intimate event at Sant Ambroeus. Leaders from CP Company, Love Moschino, Stone Island, Reebok, Luxottica, Twinset, United Colours of Benetton, Corneliani, Harmont & Blaine, and BasicNet joined us to discuss the opportunities in cultural collaborations and the winning strategies that are connecting fashion brands to new consumers. Here are some of the highlights from the conversation:??? ??Blend commerce and entertainment: Create authentic, real-time content that goes beyond traditional advertising.? ??Harness music's fandom: Align with cultural moments and iconic symbols to organically engage fans.? ??Leverage live sports: Tap into the emotional power of events like the Premier League to drive excitement for new products.? ??Seek authentic partnerships: Collaborate with cultural entities that genuinely embody your brand's DNA.? ??Explore emerging tech: Consider AR/VR's potential for enhancing storytelling.? As consumers split their attention across multiple platforms, fashion brands must evolve to create meaningful connections. Thank you to our wonderful guests for sharing their insights on navigating this new landscape.? For further insights, we invite you to read more here: ?https://lnkd.in/eFUD_qTh.? #FashionInnovation #Leadership #Collaboration #BrandStrategy
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We're buzzing with inspiration after attending #BoFVoices 2024! This unique gathering once again brought together diverse minds from fashion, technology, arts, science, and beyond for three days of thought-provoking discussions.?? We explored global challenges in ‘The Wider World’ and were moved by deeply personal and inspiring stories within the VOICES ‘Live Your Best Life’ sessions. Meanwhile, ‘Global Culture and Creativity’ showcased boundless innovation across fashion, film, music, and art.? This year, Amazon Fashion was also honoured to speak on the VOICES main stage. Ruth Díaz Barrigón, Amazon Fashion’s Vice President of Europe, discussed ‘The Future of Commerce-Enabled Culture’ with BoF's Robin Mellery-Pratt. Ruth highlighted the exciting ways Amazon Fashion is blending technology, culture, and shopping experiences to reach and inspire a diverse audience. From Shoppable Entertainment and Amazon Live streaming experiences to Twitch collaborations, Prime Video sports campaigns, and Amazon Music artist collaborations, Amazon Fashion is redefining how customers experience style. BoF Voices once again proved its power to challenge conventional thinking and inspire bold visions. It’s events like these that remind us of the incredible potential when diverse industries and perspectives come together.? Here’s to the ideas and connections that will shape the journey ahead!?? #Inspiration #Innovation #Leadership #Collaboration #Networking #Fashion Images: Getty Images for The Business of Fashion.?
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Unwrap a Season of Splendour ? Step into Luxury Stores at Amazon for an enchanting holiday experience. Discover handpicked treasures from brands like Altuzarra, Giuseppe Zanotti, Hardly Ever Worn It (hewi.), Larroudé, myGemma, What Goes Around Comes Around, and more. From thoughtful gifts to elegant evening wear and exquisite accessories, our edit is designed to elevate every festive moment. Celebrate the season with luxury crafted to inspire joy and create memories. Discover our holiday edit: https://lnkd.in/eGZ-du-4 #LuxuryRetail #FashionRetail #Fashion #Amazon
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Excited to unveil our new campaign for the holidays … This holiday season, Amazon’s Christmas ad brings to life the warmth of community, celebrating how small, thoughtful gifts can create unforgettable moments. ‘Midnight Opus’ tells the story of a theatre janitor whose hidden vocal talent is discovered and celebrated by his colleagues during his daily shift. With a little help from Amazon, the final touch is the swift delivery of an elegant black tuxedo jacket, enabling our star to step into the spotlight with a touching performance of an iconic tune. ???????? Watch the Christmas ad below #BrandStorytelling #FashionRetail #Marketing #Amazon
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Discover how Amazon’s Branded Activations supercharge fashion brands – boosting visibility, amplifying messages, reigniting interest, and driving growth through high-impact, bespoke campaigns! Our team dives deep into the channels and benefits that make these activations drive real results and success for brands on Amazon Fashion.??? Swipe to learn more ?? #Fashion? #FashionMarketing #BusinessGrowth #MarketingStrategy #Ecommerce #AWindowIntoAmazonFashion
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At the CFDA Fashion Awards in New York, Coach was honoured with the third annual Innovation Award presented by Amazon Fashion. This award highlights Coachtopia, Coach’s collaborative lab for innovation aimed at accelerating the fashion industry’s transition towards a circular economy.?? Jenny Freshwater, Vice President of Amazon Fashion and Fitness, US, along with Charles Melton and Kelsea Ballerini, presented the award to Stuart Vevers, Coach’s Creative Director. Founded in 1941 in New York and celebrating over 80 years of craftsmanship, Coach is a global leader in defining American fashion through its commitment to heritage and innovation, and its progressive approach to sustainable design. ? Congratulations to the entire team at Coach! A big thank-you to the CFDA and heartfelt congratulations to all the winners this year. ??: Sansho Scott/BFA ??: Olivia LiCalzi/BFA ?: BFA
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Get Your Denim Groove On! ???? Earlier this month we turned up the style at our Denim Remix event, a week-long celebration of the iconic fabric that's at the heart of every wardrobe! Shoppers explored the latest trends from much-loved brands on Amazon Fashion, including Calvin Klein, G-Star RAW, Lee, Levi's, Pepe Jeans London, Tommy Jeans, Wrangler, and more, finding their perfect denim fit. With a focus on fashion, this exclusive event gave brands a unique opportunity to engage with new audiences while customers discovered the newest denim styles for this season and beyond. To amp up the event, we teamed with Amazon Music to create a GRWM (Get Ready With Me) playlist, available right on the event page. It gave our Gen Z and Millennial shoppers the ultimate soundtrack as they explored the collection, creating a unique shopping experience! And that's not all – European influencers handpicked styles for our Explore Our Favourites segment, boosting visibility for exclusive deals throughout the event. Want to see what the buzz was all about? Check out a sneak peek of the Denim Remix event below ?? #Denim #Marketing #FashionRetail #InfluencerMarketing
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kate spade new york ?? Amazon Fashion ???? We are thrilled to welcome kate spade new york to Amazon Fashion in the US and Europe, offering our customers chic and playful jewellery collections, new-in pieces from footwear, and the brand’s signature staples. To help make better-informed purchasing decisions and experience the brand, customers can use Amazon's View in 3D feature to scroll, pinch, zoom, and rotate around a 3D model of select styles. Since the brand launched in 1993 with a collection of six essential handbags, kate spade new york has always stood for colour, wit, optimism, and femininity. Today, it is a global lifestyle brand that's synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewellery, footwear, gifts, home décor and more. We invite you to visit the beautiful brand store and get inspired here: www.amazon.co.uk/katespade www.amazon.com/katespade #Fashion #Branding ?#BrandStrategy #Retail
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Amazon is delivering at its fastest speeds ever for Prime members globally.? Earlier this year, in July, we set a new record with more than 5 billion items arriving on the same or the next day globally – that’s an increase of more than 30% year-over-year. But what’s the secret behind these lightning-fast deliveries? It’s all thanks to cutting-edge innovations like #AI and robotics, which help us streamline our fulfilment centres and get products closer to our customers faster than ever! Curious about how it all works? Watch this video where Russell Allgor, Chief Scientist, Amazon, shares how we power our fulfilment centres and deliver faster for our customers and brands on Amazon Fashion. Find out more here: https://lnkd.in/gHSvcXXG #Logistics #Shipping #RetailTech #SupplyChain