Zuckerberg's big bet! The Daily Copy I November 9

?? ?? ?? ?? ?? Don't forget to watch our Daily Copy! We go live everyday to discuss the information below! ?? ?? ?? ?? ?? ??

Check out our previous episodes here ?? ?? ??

Subscribe to the Newsletter ?? ?? ??

.

.

.

Finance ?? ?? ??

Quick tip!

Improving your personal finance game may seem like a sport for a mathlete. But I want you to know this one equation that promises to identify what your retirement account asset allocation should be—and you don’t even need to be smarter than a fifth grader to crunch these numbers.

It’s called the?Rule of 110, and if you’re asked by the teacher to write it on the chalkboard, it looks like this:?

• 110 - your age = how much % of your retirement portfolio should be in stocks

So, for example, if you’re 30 years old, this rule concludes that 80% of your retirement investments should be stocks. The remaining 20% should be in bonds.

.

.

.?

Marketing ?? ?? ??

Interesting things from the world of marketing.

?What tools?marketers?use most, miss, and could do without

• See this article where people from all over the industry share all sorts of thoughts (and let’s be real, grievances).

?Why some?marketers?are shifting their focus from inboxes to mailboxes

• Some brands are finding that the best way to reach younger consumers could be through good ol’ fashioned snail mail.

?How much should graphic designers worry about DALL-E 2?

• As the technology for creating images becomes more advanced and instantaneous, questions are arising about certain creative roles.

?Small businesses are seeing organic success on TikTok

• Companies like clothing brand Sani and coffee shop The Nitro Bar are getting customers from the platform with zero paid spend.

.

.

.

News ?? ?? ??

Meta’s shifting its resources from meatspace → metaverse

Zuckerberg’s taking what metaverse guru Matthew Ball calls “an existential bet” on the future of social media, and he’s putting a lot of chips down.

You already know Zuckerberg changed Facebook’s name to Meta last year, but since then he’s also shaken up its workforce from the top down. Sources?told the NYT?that Sheryl Sandberg stepped down as COO after 14 years in June because she wasn’t interested in building the metaverse, and thousands of employees throughout the company have been moved into metaverse-related roles.

But so far, the metaverse is just a moonshot for Meta. In yesterday’s earnings call, Zuck?revealed?Meta’s virtual reality division lost $2.8 billion last quarter. His justification from last quarter’s call: “This is laying the groundwork for a very successful 2030s.

.

.

.

.

------------

Want to stay tuned in to everything we do? Follow these links to watch, listen, engage, and grow as we grow!

Businesses:

Copyist (a content production company) ????

CleanTrainU (a software company for the commercial cleaning industry) ?? ??

Frantz Building Services (a commercial cleaning company) ????

Wheatgrass Juice Bar (a juice bar franchise in Kentucky)????

Content:

In The Janitor's Closet (a podcast for the janitorial industry) ?? ??

The CruiseCast (Connor Minogue's personal podcast) ?? ??