Zorka.Agency Monthly Round-Up #7 — Insights, Tips, and Trends
Zorka.Agency | Influencer and Performance Marketing Agency
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Brand Power And Where To Find It: Measuring The Effect of Influencer Marketing
App developers are focusing more on performance due to decreasing app installs and recession concerns. Influencer marketing and branding activities are being cut from budgets as they are less cost-effective than user acquisition. However, short-term cost-cutting may not benefit long-term growth. Complex attribution models can help predict the long-term effects of short-term campaigns, but they are not always reliable.
TikTok's De-influencing
In recent years, social media platforms such as TikTok have become a hub for influencers to share their lives, promote products, and gain followers. However, a new trend has emerged that is shaking up the traditional influencer marketing model. The de-influencing trend on TikTok has gained traction as more influencers take to the platform to advise their followers on what not to buy.
How To Increase Sales Volume For A Top-10 E-commerce App With 80% Brand Recognition
Our case study features a prominent client in Latin America, one of the largest retail and e-commerce apps with over 100 million products across different categories. With a well-known brand and extensive marketing experience, the client has been on the market since 2011. As a result of our collaboration, the client's market presence has expanded even further, highlighting their expertise in setting clear and challenging tasks while working with various sources.
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In A Nutshell: Israel Mobile Game Market
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To help you plan a successful promotional strategy, we compiled a list of key dates by month for 2023 including global holidays and events ?????? 2023 Global Events Calendar