Zorka.Agency Monthly Round-Up #20 — No Fakes Allowed ??
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Industry News
The number of advertisers in Q1'24 increased by 28.9% YoY to 51.3K
?? Monthly, mobile game advertisers introduce an average of 109 new promotional materials, which account for 74.7 percent of their quarterly output.
?? In Q1’24, the share of new creatives in the market was 74.7% — slightly below the 2023 average.
?? The share of advertisers with new creatives was 84.2% — lower than in the past two years.
How US gamers discover new games in 2024
?? On average, users check 4 to 5 sources when they want to make a purchase decision.
?? The younger generation uses TikTok (58% of 18-24-year-olds vs. 29% of 34-44-year-olds) and Instagram (49% of 18-24-year-olds vs.?29% of 34-44-year-olds) more often for game news.
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