Zorka.Agency Monthly Round-Up #19 — Crafting Lasting Customer Connections

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Explore expert insights on customer acquisition strategies and influencer marketing trends to forge lasting connections with your audience.

Crafting Enduring Connections: Mastering Customer Acquisition

Acquiring customers goes beyond just making a sale; it's about building lasting connections. From the first interaction with a brand to their initial purchase, each moment is a chance to spark excitement and empowerment. Let's deep dive into the key elements of customer acquisition, tackling challenges, and exploring strategies for improvement.

Continue reading to uncover the obstacles and unlock ways to enhance your customer acquisition approach, as shared by our Head of UA, Karina.

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Breaking Boundaries in Influence Marketing: Trends, Creatives, Audience, Methodology

Influencer marketing is a valuable tool that allows brands to create genuine connections with their audience. The key to success lies in selecting the right influencers who align with your brand goals, emphasizing the significance of authenticity in today's marketing landscape.

Head over to the Apptica blog to explore the insights shared by our Influencer Marketing Director Kristina and other industry experts. Their advice will help ensure that your campaigns resonate with your target audience and deliver impactful results.

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Recap ?? Exploring the Power of Influencer Marketing on TikTok

The discussion on TikTok influencer marketing earlier this month with Gordon Glenister, Kristina Nikeenko, and Jane Malyon was truly insightful and inspiring! Here are some key takeaways from their conversation:

?? Engagement & Community Building: TikTok's unparalleled engagement rates and community-building features make it a prime platform for brands to connect with audiences.

?? Rapid Virality: Thanks to TikTok's?powerful?algorithm, e-commerce brands can achieve viral success?at lightning speed, unlocking new growth opportunities.

?? Emotional Content... >>> continue reading.

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