Zorka.Agency Monthly Round-Up #16 — 2023 Recap ??

Hi ??

Over the past few weeks, we've been digging through the archives and have uncovered some incredible materials that you might have missed in 2023. From insightful articles to exclusive content, we've compiled a curated collection that we believe you'll find valuable. Whether you're seeking inspiration, information, or just a good read, these hidden gems from last year have something for everyone.

Dive into the world of creativity and innovation as we present our carefully curated list of the Top 10 Influencer Marketing Campaigns of 2023.

The Market Is Changing: New Traffic Sources & Client KPIs

Discover alternative avenues with OEM traffic sources and the efficiency of programmatic platforms to overcome challenges posed by rising costs and fraud concerns in established advertising channels.

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Influencer Marketing: Avoiding Common Campaign Mistakes

Uncover the nuances of influencer marketing challenges with Kristina, Head of Influencer Marketing, in the Apptica Talks episode. From navigating fraudsters to the dilemma of choosing influencers; the discussion explores vital topics like accurate user tracking and the balance between creativity and strict briefs.

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How To Fail An App Marketing Campaign

Explore pitfalls—focus on unit economics, creative testing, trends, innovations, technology's ad stacking impact, and view-through attribution. Discover insights for advertising success.

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Our Case Studies

?? Take a break and dominate! A Hilarious Live-Action Commercial Blurring the Lines Between Reality and Imagination.

???Unlocking Realities: AR-Powered Influencer Marketing Collaboration with a Major Gaming Company.

?? Navigating Waters of Success: The Impactful Journey of an Influencer Marketing Campaign for a Leading Mobile Game on YouTube Shorts.

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