Zorka.Agency Monthly Round-Up #1 — Mobile gaming stats you should care about… ??
Zorka.Agency | Influencer and Performance Marketing Agency
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??????? Mobile gaming audience in 2022: How to reach them and boost your sales? ?
In Zorka.Agency, we believe that understanding the motives of an audience is the key to achieving any business goal. When it comes to the mobile gaming audience, knowing why people play will help create the most effective marketing campaigns.
This article offers the latest stats on?mobile gaming audiences:?who they are, when and why they play mobile games. Here, we also share some recommendations on how app developers and marketers could best reach this audience >>> Read the article
?????? 13 KPIs to Measure Your Mobile?Game
In recent years, the gaming industry has witnessed extraordinary growth. The competition is ramping up, and it’s more crucial than ever for brands to have a strategy to acquire and keep players. The various mobile KPIs will help you understand user behavior, increase product value, and stay ROI-positive.
Here, we covered 13 relevant metrics that help to see how successful and profitable your game is >>> Explore
?????? The Ultimate Guide to OEM Advertising?for App Developers
The Ultimate Guide to OEM advertising whitepaper outlines one of the 2022 user acquisition trends — OEM advertising. This whitepaper is especially relevant for those who already work with traditional traffic sources like Meta and Google Ads, but do not know how to increase installs. We believe that OEM ads can help brands boost their app installs and will be an essential part of mobile marketing strategy in the next few years.
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In this guide, we have shared OEM market growth prospects, information on how to work with OEM platforms, our case studies, things that you need to know before launching an OEM ad campaign, and tips for running a?successful OEM campaign >>> Download Your Free Guide Here
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???????Upcoming events?
?????IGDA Helsinki October Meetup?| Helsinki | Oct. 10
?????W <3 Games?| Helsinki | Oct. 13-14
?????Sweden Game Conference?| Sk?vde | Oct 13-14
Join us if you are nearby! Our team will be happy to meet you in person and discuss digital marketing strategies, business opportunities or just to have a nice chat ????
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