ZOOM LEVELS & TIME How Zoomed-In Images Can Influence Buyer Behaviour
Dr Leanne Elich (PhD. GAICD. M.npn)
Sales Psychology Strategist | Top 20 Women in Business 2023 | Certified Master Neuroplastician? | Helping curious entrepreneurs accelerate using the power of Psychology, AI & Neuroscience | Author | Harvard Graduate | ??
Today's bite is how the effect of zoomed-in images can influence our customers' willingness to pay.
Did you know...that customers prefer zoomed-in images for immediate action?
WHY?
Customers imagine these actions when in close proximity to a product. Humans learn abstract concepts like time by comparing them to elements of the sensory world, e.g. distance.
The bigger the image, the closer it is; therefore, it takes less time.
Research shows that zoomed-in images work for short durations, e.g. 30 minutes, and zoomed-out images work for long durations, e.g. 8 days.
Images - Present or Future
In this example, we put spatial distance and time to the test. The bigger piece of cake triggers us to act now. “I would love to eat that piece of cake now”. Consequently, the smaller piece symbolises the future. “I look forward to eating that piece of cake later”
How You Can Use It
Think about your customers and who you would like to capture.
Use distant zooms for:
Pre-orders, Future Events, Luxury Brands
Use close zooms for:
Urgent Timeframes, Food Menus, Upcoming Events
Brainy Bites: Bite-sized behavioural science tips to help you stand out from the crowd.
What's next...
CEO ?? at Weatherology ?? Author ?? Podcast Host ?? Speaker ?? Entrepreneur ??
3 周Great point Dr Leanne Elich (PhD. GAICD. M.npn) ?? Thank you for sharing your wisdom ??
? Helping You Build Passive Income Through Property Investing and Travel More ?? ?? Message me for more info ?? Follow #mattmok for educational content
3 周That's interesting - didn't know zoomed in images hit our brains in a different way! Dr Leanne Elich (PhD. GAICD. M.npn)
Digital Growth Strategist | Founder of Digiware | Turning Small Businesses into Industry Leaders| BNI Brilliance
3 周Very informative !! Bite size & zoom out . I loved how you stared the scenario in simplest way.
Payroll Compliance Leader ???? Payroll Connector ???? Payroll Compliance Automation ??Payroll Advisory?? Strategic Alliances?? Founder @ Payroll Whizzards ?? Side Hustle: Longevity & Medical Diagnostics
3 周Love the name of these tips Dr Leanne Elich (PhD. GAICD. M.npn) - "Brainy bites" Definitely an inspired choice of name! ??
MAICD | Enabling SaaS businesses to Go Next Level | Scale your Business | RevOps | Enablement | Strategy | Leadership Development | Sales & Service Training ??
3 周Zoomed-in images really can make a big difference in customer engagement. Thanks for sharing, Dr Leanne.