Zone raises $8.5m, a testament to GHC's acumen
Greenhouse Capital
We identify, invest in and accelerate the technology powering Africa's future
In the rapidly evolving fintech landscape of Africa, the recent announcement of Zone raising $8.5 million in a seed funding round marks a pivotal moment. This influx of capital, co-led by Flourish Ventures and TLcom Capital LLP, is a testament to the potential and promise of Zone's blockchain-enabled payment infrastructure. But beyond the numbers, this milestone underscores the discerning eye of Greenhouse Capital (GHC), an early supporter of Zone, and their ability to recognize and nurture groundbreaking fintech innovation.
Appzone was restructured into 2 companies in 2023 ( Qore and Zone). Zone has continued to be at the forefront of providing bespoke software solutions to banks and fintechs across Africa. With a legacy of empowering over 450 microfinance banks and numerous commercial banks across continents, the transition to a blockchain-focused approach represented a bold and visionary leap. This evolution from Appzone to Zone and its commitment to developing an interoperable payment infrastructure using blockchain technology highlight a forward-thinking approach to solving complex financial challenges in Africa.
Why Greenhouse Capital Invested Early in Zone
Greenhouse Capital's early investment in Zone was no mere gamble; it was a strategic recognition of the unique blend of innovation, resilience, and work ethic embodied by Zone's founders, Emeka Emetarom, Obi Emetarom, and Wale Onawunmi. Their relentless pursuit of excellence and determination to integrate blockchain technology with traditional banking systems showcased not just their entrepreneurial spirit but also their deep understanding of Africa's unique financial ecosystem.
The founders' personalities—marked by a combination of bold vision, meticulous execution, and unwavering dedication—played a crucial role in GHC's decision to back Zone. It was clear that they were not just building a company; they were laying the groundwork for a transformative financial infrastructure that could lead Africa towards a cashless future.
A Strategic Pivot Recognized by the Market
The recent seed funding is a validation of GHC's foresight and Zone's strategic pivot. By harnessing blockchain technology, Zone aims to bridge the gap between traditional financial institutions and the digital economy, facilitating seamless transactions across borders without intermediaries. This is not just about technological innovation; it's about creating a scalable, secure, and inclusive financial future for Africa.
A Testament to GHC's Investment Acumen
This funding round is not merely a financial milestone; it's a reflective moment for the venture capital ecosystem in Africa. Greenhouse Capital's early investments in Appzone and its ability to spot and support transformative fintech solutions early on is a blueprint for strategic investment. It highlights the importance of not just financial capital but of visionary support for entrepreneurial teams with the potential to redefine markets.
Rethinking Investment Models: The Shift from Late-Stage VC to Venture Studio
At Greenhouse Capital, we're always exploring innovative investment strategies. A compelling example is the LIAN Group's journey from late-stage VC to a venture studio model. Initially investing $50M for minimal equity in $2B-valued companies, LIAN Group pivoted to invest the same amount across 10 startups, gaining significant value, control, and hands-on experience.
Since 2017, LIAN Group faced challenges entering the US market, leading them to form strategic partnerships with US companies to facilitate their European expansion. This collaborative approach paved the way for joint ventures and, eventually, an independent venture studio model, merging startup creation with private equity strategies. Remarkably, five out of their seven launched companies are prospering, with one, Cowa, reaching a $750M valuation.
This transition highlights the venture studio model's potential for greater returns and more profound involvement in portfolio companies growth. It's an approach that emphasizes targeted, deal-specific fundraising and a hands-on role in building startups, aiming for a 5-10x return within 5-7 years.
Discover more about this transformative investment journey and the synergies between private equity and venture building. Watch the full story on YouTube by the co-founder Fiorenzo Manganiello & investment associate Robin Vaks here.
We're thrilled to announce that Damilola Fasawe-Aderinto, a valued member of our team, has joined Cohort 14 of VC Lab, a milestone that highlights her commitment to excellence in the investment field. By pledging to the Mensarius Oath, Damilola is setting a remarkable example of integrity, fairness, and ethical leadership. This step not only aligns with her professional ethos but also promises to inspire a more ethical and inclusive finance industry. We eagerly support Damilola as she embarks on this journey with VC Lab, aiming to make a significant impact. Congratulations, Damilola!
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