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Zomato vs Swiggy: Which is better? [Entrepreneur Version]
Shripal Gandhi ??
Business Coach & Mentor | Helping D2C Brands & MSMEs Scale | Built a Rs 1000 Crore brand in 5 years | Building Diversified Businesses from 20 years | India's Top 50 Inspiring Entrepreneurs by ET | Startup Advisor
If you're an Indian entrepreneur keeping a pulse on the country's booming food tech sector, then you're surely familiar with Zomato and Swiggy. The two startups have risen to become titans locked in an intense battle for the food delivery market.
But which platform is actually performing better?
The metrics might surprise you...
Zomato and Swiggy are undoubtedly the "Big 2" of India's food delivery space. They received 18% more orders in 2024 compared to 2023 (RedSeer).
So for eatery owners, picking the right platform partner is crucial from both a revenue share and customer reach standpoint.?
Let's break down how the leaders compare:
Market Share and Geographic Coverage
Swiggy: 45% market share, present in 500+ cities
Zomato: 55% market share, present in 3,000+ cities
(Source: Business Today)
Average Order Values??
Swiggy: ?460 average order value (AOV)
Zomato: ?635 AOV??
(Source: Inc42)
Monthly Active Users
Swiggy: 14-16 million MAUs
Zomato: 18.6 million MAUs
(Source: The Arc Web)
Revenue and Growth
Swiggy: 5,476 crore revenue, 25-30% YoY growth
Zomato: 3,288 crore revenue, 69% YoY growth
领英推荐
(Source: The Financial Express & Entrackr)
Other Competitive Advantages:
Zomato:
- First mover advantage by launching in 2008 (Swiggy in 2014)
- Greater business diversification with its Hyperpure B2B division?
Swiggy:
- Faster delivery times (~25 mins vs 30+ mins for Zomato)?
- Higher customer satisfaction ratings
- More subscription/loyalty programs
Overall, Swiggy appears to hold a slight lead in most operational metrics. However, Zomato remains formidable with global ambitions.
Both continue furiously competing on core vectors like:
- Expanding restaurant partnerships??
- Optimising logistics for faster delivery
- Customer retention/loyalty programs
- Diversifying services like grocery delivery, cloud kitchens
- Expanding private label offerings
- Containing sky-high cash burn rates
The battle wages on, so you should keep a close watch.
Deciding which is better is a HARD call so we’ll leave that to you ;)
Tag your favorite brand in the comment and we’ll see who gets the most number of tags.?
P.S. If you’re a business owner and want to learn about a specific topic, DM us on LinkedIn. We’ll do our best to cover your suggested topic in the future newsletter.
|| Private Equity & Fund Raising || Pre-IPO || SME IPO || QROPS Expert
10 个月Both Zomato and Swiggy have revolutionized the food delivery sector in India with their unique offerings. Your insightful newsletter perfectly captures the essence of their competition and the factors entrepreneurs need to consider. Your expertise in business is truly inspiring, Shripal Gandhi.
CEO | Sought-after HR Professional | Helped 100+ TOP Brands Hire TOP Talent Across the Globe | Recruitment Specialist | HR and Talent Acquisition
10 个月This sounds helpful! I'm particularly interested in learning more about the loyalty programs offered by Zomato and Swiggy. Have any of you partnered with either platform?
Managing Director @Market Xcel Data Matrix Pvt. Ltd. I Strategic Marketer | Driving Brand Growth Initiatives
11 个月Exciting insights into the food tech giants, Zomato and Swiggy! Can't wait to read more about their competitive advantages and market dynamics.