Zillion’s Melt Madness Greenville Region 1 Week 2 Results are In!
Greenville Region 1 serves all the feels when it comes to collegiate brands with strongly purpose led ideas. Last week our coverage highlighted how these brands called upon strength, will, and a higher purpose to stand out and dominate the pairings. Well, this week it was brand against brand once again, and the competition only gets tougher. Here’s the four brands our analysts determined should move forward:?
Let’s first underscore the incredible play from the competitive slate of brands moving forward and why. Each of the four remaining brands put forward ideas which continue to score highly across our criteria. Specifically in this region and these match-ups, it’s the purpose-driven nature of the ideas themselves which our analysts find so compelling and differentiating.?
With “Be the Difference”, “A healing, unifying force for a world deeply in need”, and “Discover purpose. Choose hope. Lead change.”, Marquette, Notre Dame and Holy Cross exemplify the action-orientation which reflects their values. All of these ideas encourage participation, and enable stakeholders to both identify with and act accordingly. Oklahoma’s idea “The strength of many, the will of one” distills the power of the broader Sooner community when activated through the actions of the individual. These ideas stand out for distinctiveness while remaining true to the mission and orientation of the brands themselves.
领英推荐
At this point in the competition, it was heartbreaking to send Creighton home. Hailed as one of the region’s standouts in last week’s coverage, the idea fell just short of Notre Dame in our analysts’ scoring. Let’s just say Creighton won hearts and minds with “Whatever you do, do it justice”, and our analysts will? be watching for all the ways the idea continues to make an impact for the brand.?
It’s your turn–how would you have called the Notre Dame v. Creighton match-up? How big a role should purpose play in ideas? Let us know in the comments.
Share, engage and follow #zillionagency – join us tomorrow afternoon for our women’s Greenville 2 region winners. Men’s coverage continues tomorrow with our East region winners!