Zillion’s Melt Madness Greenville 2 Region Week 2 Results are In!
The calls just get tougher and tougher as Melt Madness match-ups continue. Here in Greenville Region 2, Washington State squeaked out a win over Villanova, and Oklahoma State prevailed over Tennessee Tech. The action intensified with brand battles between Michigan and LSU, and NC State and Gardner-Webb. Let’s see how the analysts called it:??
Our victors, Michigan’s “Prestige for Public Good” and NC State’s “Creating Economic, Societal and Intellectual Prosperity” continue to dominate within this region for their distinctiveness and stakeholder appeal. Michigan tapping into the perception of prestige while turning it into a force for humanity is a stroke of idea genius, balancing pride with humility. Matching up with LSU’s “Welcome to Tiger Country,” the purposeful, impactful nature of Michigan’s idea drove home the win.?
NC State’s idea underscores both the reason and the desired outcome of a NC State education. For the analysts, “Creating Economic, Societal and Intellectual Prosperity” won the idea trifecta for clarity, differentiation and claim. With Gardner-Webb’s “Where Bright Futures Ignite”, the idea makes clear the catalytic nature of the brand and experience. While it holds strong appeal for students and faculty, appeal for alumni and community may not be as strong.?
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The analysts’ decisions – and the bracket match-ups – pit Michigan and NC State against one another next week. Any predictions on who will emerge the victor? Only time (and our analysts) will tell. Just kidding. Our analysts won’t tell (at least not until next week!)?
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