Ziff Davis Performance Marketing: Two Decades of Excellence in B2B Lead Generation
Khalid Ansari
Business Development Manager at Ziff Davis | Performance Marketing | New Business Acquisition | Product Enthusiast | Account Penetration | Pipeline Expansion | B2B | Intent-based Marketing | Driving Demand | Appointments
In the ever-evolving landscape of digital advertising, Ziff Davis Performance Marketing (ZDPM) has established itself as a beacon of reliability and innovation. With a legacy spanning over 20 years, ZDPM has been instrumental in building, expanding, and nurturing B2B pipelines, consistently delivering high-quality leads that drive business growth.
A Legacy of Innovation
As a subsidiary of Ziff Davis Inc., a multi-billion dollar digital media and internet company, ZDPM benefits from the strength and diversity of its parent company's extensive portfolio. Ziff Davis is home to over 40 leading brands across various sectors, including technology, shopping, gaming, entertainment, connectivity, health, cybersecurity, and martech. This diverse ecosystem provides ZDPM with unparalleled insights and resources, enabling it to stay ahead of industry trends and deliver cutting-edge solutions to its clients. (Ziff Davis)
Credibility and Reliability
ZDPM's credibility is further reinforced by its impressive track record. The company generates over 2 million leads annually through its full-funnel omnichannel lead generation capabilities. This achievement is a testament to ZDPM's relentless focus on technology, data, and process, ensuring that clients receive high-volume, high-quality leads tailored to their specific needs. (ZD Performance Marketing)
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Addressing Common Concerns in Lead Generation
In the realm of lead generation, concerns about lead quality, data accuracy, and conversion rates are prevalent. ZDPM addresses these challenges head-on by leveraging its years of experience, both in terms of personnel and processes, which are unparalleled in the industry today. The company's tech-driven omnichannel customer experiences and data-driven marketing insights ensure that clients receive leads that are not only high in quantity but also in quality. (Ziff Davis)
Client Testimonials
Clients have praised ZDPM for their expertise in managing complex, multichannel marketing strategies. Many reviews highlight their ability to deliver high-quality leads and improve customer engagement. Their data-driven approach to marketing is seen as a significant strength.