A Zero Investment Guide to Becoming a Personal Brand.

Anyone can start personal branding on LinkedIn you don’t have to be a CEO of a company with the right key aspects you can be a successful personal brand.

In this blog, we are going to cover the five Cs, key aspects, and what to avoid during personal branding as well as how people are posting on LinkedIn as a personal brand. Keep on reading to find out!

Key aspects:

• ?Be consistent and active. This means regularly posting updates, articles, and other content that showcases your expertise and interests. This can help you build a following and establish yourself as a thought leader in your industry.
• ?Ensure that your profile is complete and up-to-date with your current job, skills, experiences, and education. Make sure to use keywords related to your industry or field of expertise in your profile, as this can help you appear in search results for those terms.
• ?You can also use LinkedIn's premium features to enhance your personal brand. For example, you can use the "LinkedIn Learning" feature to take online courses and earn certifications, which can help you stand out as a knowledgeable and skilled professional in your field.

Overall, building a strong personal brand on LinkedIn is an ongoing process that requires consistency, engagement, and effort. But with the right strategy, you can establish yourself as a respected.

What to Avoid:

• Being inauthentic or presenting a false image of yourself.
• Neglecting your online presence.
• Ignoring or avoiding negative feedback and criticism.
• Not staying up-to-date with industry trends and developments.
• Not having a clear and consistent message across all platforms.
• Not being responsive and approachable to your audience and potential clients/employers.
• Not investing in professional-quality visual and written content.
• Not being consistent in your branding across all platforms.
• Not thinking about how your personal brand aligns with your career goals and aspirations.
• Not investing in continuous self-improvement and personal development.

How some users are posting on LinkedIn as a personal brand?

We have observed people are now making carousel-style posts on LinkedIn including topics such as career advice, culture stories, insights, and knowledge sharing. Or not only are they posting about their professional achievements but connecting and engaging with their network in casual posts by speaking about their normal days in their life.

We have attached examples at the end of the blog don’t forget to read them before you leave.

The Five C's of Personal Branding.

Clarity, Content, Connection, Creativity, and Community.

It is very important that you create creative content with clarity if you want to build a community. As a result, you will be able to create something unique which will let people connect with you and find out more about you.

As we spoke about how the five C's above and how people are posting on LinkedIn we have noticed the types of posts attached below these are the kinds of posts that attract people to connect with you.

Read Ahead:

Mat Lehnhoff has implemented clarity and content to the fullest extent, there is clarity from the beginning, and he has a great way of connecting with the reader.

Despite the fact that this post is short, the connection and community-building ‘Cs’ of personal branding are emphasized in Jasmin Ali? 's Post.

In this post by Izzy Prior you can see she created a post by connecting and engaging with her network, and it's more emphatic the reader would definitely relate because it’s something that everyone goes through! As we said people are not only posting about their professional jobs but personal casual posts too.

You should also post your struggles and failures, people will feel connected more.

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Here is a carousel post by Dominik Molnar

carousel posts about different topics attract people and are very popular nowadays!

This is a creative post by "Chris Do" on LinkedIn which he created himself.

?Ending the blog with this post by Izzy Prior :

We know! It can be intimidating putting yourself out there on a professional platform like LinkedIn. But start by sharing your passions, knowledge, and high-quality content and you will start to see your personal band thrive. Thank you for reading and good luck with building your Personal Brand!

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