Zero to Hero Sales Strategies with Brian Birkett | COLD ONES: Episode 18

?? Link to full episode: https://www.reachsuite.io/post/cold-ones-podcast-brian-birkett

??? Sweeeeet, New COLD ONES Alert! Episode 18 of the COLD ONES Podcast with Brian Birkett is Live ??

?? Featured Flavor: Green Tea Mochi to represent that famous? LeanData green??

???? Personal Deep Dive: LOVES DC as an AU alumni, favorite bar was the Cellar #rip ??

?? Key Takeaway: In Episode 18 of the COLD ONES Podcast, we sit down with the man behind zero to hero sales strategies Brian Birkett , Chief Sales Officer at LeanData ! Brian, the former VP of Sales at Peloton, shared his journey at one of the most talked-about companies during the pandemic. ???? He dishes out the juicy details on lessons learned from steering through turbulent times and keeping the business grounded amidst all the chaos.

In addition, as the man responsible for much of LeanData’s growth, Birkett talked about transitioning away from founder-led sales with just 15 customers. Spoiler Alert: his trick was to hire …? ?? Finally, he revealed insights on scaling early-stage teams and optimizing outbound sales—from phone-based outreach to testing outsourced SDRs ????

Finally, being a CSO at a fast growing organization is definitely a team sport, so Brian shouted out a couple of people who have been an incredible support in his career: Justin Saphirstein , Dennis Dominguez , Mike Chen , and James Crane .?

?? Link to full episode: https://www.reachsuite.io/post/cold-ones-podcast-brian-birkett