Zero Cost Small Business Marketing Ideas That Deliver Results

Small business owners know that marketing is the key to generating leads and clients but in a fast-paced changing world, where do you spend your marketing budget that is very small?

The current business environment is highly competitive especially as more and more businesses leverage the digital world to reach their clients.

Fortunately, there are many no-cost marketing ideas you can use to bring in new clients as well as get current clients to return. This is where social media plays a big part in your marketing strategies.

Some of these methods may be new to you but what worked in the past does not necessarily work as well or at all today. You need to adapt to and leverage the digital world and social media for your marketing efforts.

Be open to new marketing tactics and to developing a strong digital footprint. Here are some no-cost marketing ideas for your business:

1.??????Review your marketing plan – If you don’t have a marketing plan then that is almost like shooting in the dark. If you are not setting specific goals for your business, then determining what marketing strategy to use will be a guessing game.

2.??????Look at your business from your client’s point of view – How does your customer see your business? What is the conversation going on in your client’s minds when they make a purchasing decision? What is the single most important question they need to be answered?

3.??????What is your USP (Unique Selling Proposition) – What makes you stand out from your competition? What do you do differently from your competition? Why should your customer choose you above your competitors? Do you have a 10-second and 30-second elevator pitch?

4.??????Network on social media – What social media platforms are you networking on and is this where your ideal clients can be found? Where do your ideal clients spend their time on social media?

5.??????Adapt your content – If your content is not talking to your clients and addressing their needs, then it is not effective and potential clients will just scroll past. Make sure you are answering the questions your potential clients have and you will get their attention.

6.??????Put your business on the Internet – If you do not have an online presence, then you are missing out on an unlimited supply of leads. Using a website and LinkedIn profile is one of the most powerful and trusted lead-generating strategies.

7.??????Be creative with your content – Use photos, videos, documents, and images in your posts. We are visual beings therefore photos, images, and videos are more attractive and get your client’s attention.

8.??????Get involved in social media – The most trusted network of professionals is without a doubt LinkedIn so if you are not leveraging this platform for your lead-generating strategies, then you are missing out on unlimited leads at no cost.

9.??????Optimize your LinkedIn profile – Your profile needs to be optimized to meet your client’s needs and not about who you are. The most important question your ideal client has is ‘

What can you do for me?’ If you are not answering that in your profile set-up, then you will be missing out.

10.??Embrace content marketing – Sharing valuable content on social media is the best way to not only spread your brand but, will also show your prospective clients that you are an authority in your field. This will start building a trusting relationship that can ultimately lead to your followers converting to clients.

11.??Let your clients schedule appointments online – The digital world allows you the flexibility of automating many of your tasks and appointments are one of them. Your clients can view your calendar online and select a date and time that suits them. This is possible with free online calendar services.

12.??Share value – Share valuable content with your followers/connections to build the trust relationship as well as your brand. You can share reports, eBooks, videos short courses, templates, etc. when you use this with lead capturing capabilities on your website, you can set up a drip campaign that further develops the relationship on autopilot. These services are also available for free online.

13.??Be persistent – Building a brand is not done by being out there once or twice a month. Be proactive and persistent in getting your brand, products, services, and message out there regularly to attract the attention of prospective clients.

14.??Start Now – Don’t wait for the perfect conditions to get started. Start with what you have from where you are but…Just Get Started!

The Business Coaching Hub has been providing small business owners with proven and tested business growth strategies using LinkedIn since 2019 and to date, all those who applied what they were taught have spent no money on marketing or advertising.

With an optimized LinkedIn presence that includes your profile, company page, and showcase pages, you have an unlimited supply of prospects, leads, and clients. When you effectively use the relationship funnel, there is no need for a marketing budget.

To conclude, by planning an effective digital footprint combined with business growth strategies that deliver results online, business owners will not only survive the current business environment but, can grow their business beyond what they thought was possible. That is the power of the digital world!

Are you up to a challenge?