Zero Co Further Combatting Plastic Pollution by Investing in Nature Certificates.
After Seabin’s successful product launch of their new Nature Certificates yesterday morning, sales started with Zero Co closing out the day being the first Australian business and retailer to invest in these innovative new impact products designed to combat and prevent plastic pollution.
Whilst Zero Co have helped eliminate millions of plastic products from Australian households, they wanted to do more.?
“As an innovative household brand, Zero Co has always done our best to untrash the planet. From designing and delivering new products designed to eliminate waste in the household, to massive clean-ups around the world.
It was only natural to get behind Seabin’s Nature Certificates here on our home turf. We have total confidence in the measurable impact these Nature Certificates represent”
Says Mike Smith CEO and Founder of Zero Co
?Nature Certificates are an innovative new digital impact product designed to help prevent and remove microplastics and plastic pollution from waterways.
Each certificate represents how many litres of seawater was filtered, and how many microplastics and plastic items captured.
?A robust science-based methodology has been in place since 2019, and is used for the impact data.
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“Our Nature Certificates model can help solve one of the biggest challenges that most nature projects face, which is how can a commercial value be created, in order to obtain funding and investment for repairing and protecting nature”
Says Pete Ceglinski CEO & Co Founder of Seabin.
?The Nature Certificates accommodate all sectors from the top down with an emphasis on the “Polluter Pays” concept, mainly targeting consumer packaged goods businesses. The model also acknowledges the significant number of variables and stakeholders involved in the life journey of litter items and how they end up in the natural environment or in our bodies.
There are no offsets, credits, neutrality or nature-positive involved, and the NCs are not related to any existing biodiversity, nature or carbon credit scheme.
"Plastic pollution is both a simple yet complicated global problem, but if you are a part of the problem, you need to be a part of the solution - minus the greenwashing."
Continues Ceglinski.
Learn more: https://seabin.io/home
Helping early stage companies with corporate advisory services ( ?? ?? and regenerating a little swamp on the Mornington Peninsula ?? ?? )
10 个月Waiting for someone else to sort this out is not how people like Pete Ceglinski and Mike Smith operate ... plastic pollution and microplastics are an enormous issue for every living thing on this planet. Seeing zeroco.com.au jump in so quickly with our Nature Certificates is so deeply gratifying. THANK YOU ! For everyone else ... don't wait. Jump onboard.