Zepto Introduces Jarvis: A Game-Changer in In-House Advertising Services

As one of India’s fastest-growing consumer internet platforms, Zepto is revolutionizing quick commerce by launching Jarvis , its in-house advertising service. Designed to empower brands and sellers, Jarvis offers tailored solutions to enhance brand visibility, optimize ad campaigns, and drive platform sales. With its advanced tools and impressive early results, Jarvis is setting new benchmarks in the quick commerce advertising landscape.

Why Jarvis?

In a competitive quick commerce market , effective advertising can significantly influence visibility and sales. With Jarvis, Zepto is providing brands, whether small or large, with the ability to connect directly with its platform users. This innovative tool offers up to 8x returns on ad spend, ensuring advertisers maximize their investments while fostering long-term brand relationships.

Key highlights of Jarvis include:

• 15 Billion Ad Impressions: Already served, showcasing Jarvis’ wide reach.
• 4% Advertising Revenue: Exceeding the industry average of 3%-3.5% (BofA Global Research, 2024).
• Targeted Campaigns: Powered by real-time insights, ensuring better product discovery and optimized spending.

Jarvis Features That Empower Sellers

Zepto has carefully engineered Jarvis to address a wide range of advertising challenges. Its robust features include:

1. Objective-Driven Campaigns Jarvis tailors ads based on user behavior within the app, delivering them at optimal touchpoints. This dynamic approach ensures campaigns meet specific objectives, from brand salience to conversions.
2. Real-Time Analytics The real-time analytics platform tracks campaign performance and ad spend with sub-second query times. By analyzing millions of daily interactions, Jarvis provides actionable insights for better targeting.
3. Advanced Segmentation Jarvis focuses on behavioral patterns, trends, and preferences, enabling brands to connect with relevant users and drive meaningful interactions.
4. Full-Funnel Measurement From awareness to conversions, Jarvis provides advertisers with a holistic view of user behavior, ensuring accountability and optimized ad spending across all touchpoints.

Expert Insights on Jarvis

Ashwinikumar Patil, VP-Product at Zepto , remarked: "Jarvis represents the convergence of quick commerce agility and advertising sophistication. It addresses marketing challenges across the funnel while empowering brands with smart tools and real-time insights. Launching Jarvis in just four months underscores the exceptional collaboration among our teams."

Adding to this, Koushik Kottamasu, Director of Engineering —Growth and Monetization, stated: "Jarvis has already proven to enhance product discovery and maximize returns on ad spend. For small businesses with limited resources, its intuitive interface is a game-changer."

On Track for ?1000+ Crore ARR by FY25

Zepto’s ambitious goals align with the launch of Jarvis, as the platform aims to achieve a ?1000+ crore Annualized Run Rate (ARR) by the end of FY25. This milestone highlights Zepto’s commitment to empowering sellers and driving growth in the quick commerce sector.

What This Means for Brands and Sellers

For brands and sellers, Jarvis is not just an advertising service; it’s a growth enabler. With its ability to craft targeted campaigns, leverage user insights, and deliver measurable results, Jarvis is a tool that helps brands thrive in a digital-first world.

From increased visibility to enhanced ROI, Jarvis is redefining what’s possible in quick commerce advertising. As Zepto continues to innovate, this in-house solution will undoubtedly play a pivotal role in its journey toward market leadership.

Conclusion: The Future of Quick Commerce Advertising

With Jarvis, Zepto is breaking new ground in the advertising space. Its innovative approach, backed by cutting-edge technology and real-time data insights, is a testament to the platform’s commitment to delivering value for brands and users alike.

Whether you’re a small business looking to make your mark or an established brand aiming for higher returns, Jarvis offers the tools to achieve your advertising goals while driving platform-wide growth.