Zennaxx Revolutionises Social Media: Choomoa

About

Choomoa is a unique social media site dedicated to remembering loved ones who have passed away. Users can create profiles and post information about the departed person's life and accomplishments. It allows people worldwide to commemorate and honour those who have died. Choomoa celebrates the lives of the deceased, rather than connecting people and exchanging material like standard social networking platforms.

Tech used: Figma, Laravel, Android, Swift

Challenge

Choomoa needed a user-friendly website to allow quick posting and connecting with the platform. The website provides a more accessible platform for desktop or laptop users. It enables easy profile creation and management, adding content about deceased loved ones. The website may include a search tool for finding and interacting with others who have posted about their loved ones.

A website would allow users to share their posts across social media platforms, reaching a larger audience and expanding Choomoa's reach. This is especially beneficial for those with well-known or widely followed loved ones, enabling them to share memories and stories with a broader audience.

End product

Choomoa's website was updated to provide user-friendly capabilities for creating accounts, posting material, and communicating with others. Our UX/UI designer created a clean and intuitive design for a smooth user journey. The designer included a straightforward login process, social media login options, a "forgot password" function, and a tribute feature allowing users to spend money in the form of flowers. Profile pages display users' posts and information about their loved ones. Multimedia elements, such as the ability to share memories and media, a "share profile link" tool, and the option to store favourite posts, were also added.

The designer added a "secret content" option for privacy and security, allowing users to create a password or code to show their postings to others. These modifications make Choomoa's website a smooth and secure platform for honouring and remembering loved ones.

Product

• Users provided overwhelmingly positive feedback on Choomoa's website after the addition of user-friendly elements.
• Profile pages organised and made accessible all of the user's posts and information about their loved ones.
• The "secret content" function was appreciated by those who wanted to share their posts with specific people.
• Overall, the user-friendly features made the platform more engaging and accessible for people to remember and honour their loved ones.
• The website's user engagement and activity increased, and many users reported feeling more connected to others going through similar experiences.
• The popularity of these features solidified Choomoa's position as a significant resource for those in grief who are looking for a place to share their memories and connect with others.