ZEDWELL TOTTENHAM COURT ROAD MAKES HISTORY AS LONDON’S FIRST UNDERGROUND HOTEL
Zedwell Hotels
Zedwell is a hotel & lifestyle concept designed to promote sleep and in-turn, positive health & well-being.
Criterion Hospitality has made history with the opening of London’s first underground hotel, Zedwell Tottenham Court Road.
Located below Great Russell Street and just a few minutes’ walk from Tottenham Court Road tube station, the former underground space has been transformed into a hotel, innovating the way for ?underground architecture.
It was designed in consultation with leading psychologists, sleep experts and world-class interior designers and is the second hotel to open under the Zedwell brand - a concept has been created for the sole purpose of promoting sleep, health and well-being.
Guests take the elevator below ground to their cocoons - a clutter, gadget and window free experience that removes all distractions from the outside world. Fresh, purified air flows through the space and noise-reducing walls, floors and doors create the ultimate sanctuary.
Taking inspiration from geological chalky facades and glistening mineral surfaces, Zedwell Tottenham Court Road’s public areas feature white stalactite-like rock formations carefully blended with a palette of sage green and inspiring artwork throughout.
The luminescent cavernous walls continue into the cocoons, melded with Zedwell Hotels signature nature-inspired tones and calming hues of greens, ivory and oaks. Materials used are either natural or recycled and cocoons are free of TV’s because even when turned off, emit a buzzing energy that disturbs sleep. Cocoons boast Hypnos beds topped with luxury cotton sheets, ambient circadian rhythm based lighting and modern rain showers to aid deep rest and restoration.
Arrival at the hotel is designed to be stress-free and seamless with state-of-the art self-check-in desks and a communal space for guests to meet and mingle and the cocoons range from private sanctuaries for solos sleepers up to rooms for four guests.
“This is a really exciting time for us, not just for our story, but for the city of London as a whole. Repurposing the former underground space into high quality accommodation is a game-changer and whilst not without its own challenges, ?has paved the way for a new kind of construction in the capital” Darija Zivni Aziz – Head of Interior Design and concept architect.
Each Zedwell Hotel is purposefully located within key London locations. They share an alchemy of features that provide a distinctive Zedwell experience, yet individually they focus on specific elements of well-being and spirituality.
Sleep is at the core of well-being study and it is a primary component to good health. Our new hotel takes the concept of sleep promotion to another level, applying all the Zedwell elements that made our first hotel so popular with such a large number of returning guests and well-being advocates. It enables one to focus inward and find harmony at their core, to explore their values and inhibitions that are rooted deep within - something?synonymous with the physical motion of going deep under the ground, immersed in the foundation of nature” Darija Zivni Aziz continued.
At ground level above the tranquillity of Zedwell Tottenham Court Road is a hub of activity that guests can enjoy from the hotel’s prime Great Russell Street location. From local eateries to popular chains as well as a myriad of nightlife, shopping and cultural experiences.
Zedwell room rates vary depending on season and provide competitive value for central London stays starting from ￡160 per room per night off peak and from ￡250 during the summer and Christmas peak seasons. Accessible rooms are available too.
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?Website: www.zedwellhotels.com/tottenhamcourtroad
About Zedwell Hotels
Owned by leading London investors Criterion Hospitality, Zedwell is a lifestyle concept designed for a whole new level of relaxation. Created in an unmatched locations throughout the city of London, Zedwell is dedicated to sleep, positive health and well-being.
From the calming scent of lavender, rosemary and bergamot and the specially curated playlist to the air-purifying filters, comfortable beds, and carefully considered lighting and temperature, Zedwell provides high quality, wallet friendly accommodation.
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About Criterion Hospitality
Criterion Hospitality is a forward thinking, ambitious group of hotel and residential properties located in some of London’s most iconic destinations.
With a portfolio of distinctive hotels, restaurants, bars, cinemas, retail and urban living, it’s a rapidly growing family with big plans and an even bigger imagination and a passion to create cutting-edge stays, unique living spaces and unforgettable experiences.?
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Asset Delivery, Placemaking, Culture & Livability (Trojena) @ NEOM | Former Head of Planning & Development
1 年And they said it couldn't be done....the creative minds at Criterion Capital said otherwise and working with the wonderful Ian Cowley! A team like no other....
Looks incredible! Congratulations on the opening of this innovative hotel. We hope guests' sleep well on their Hypnos beds ?? #HotelIndustry #HotelInteriors #HypnosBeds