Zara Sa Aur
Pijush Kanti Mukherjee ★ Small Business Breakthrough Strategist
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The other day I was in the Annual Sales Conference of my esteemed client, Rupee Boss Financial Services at the invite of Walnace Dias for a bit of Facilitating the event.
This is an organization which is committed to ensure the best experience in terms of customer service and satisfaction with their selfless attitude and humble approach which is visible in the behavior of their employees.
The CEO of the organization P N Shetty was the last one to address the employees. While addressing them he mentioned one thing the employee must do is to have an attitude to do something called “Zara Sa Aur”.
What he meant was to “Go the Extra Mile.”
Going the Extra Mile makes all the difference between an ordinary and extraordinary work.
The genesis of the “Going the extra mile” is biblical and had been used by Jesus Christ where he says "Whoever forces you to go one mile, go with him two."
Why should one go the extra mile?
1. It makes you Feel Good
When a Supervisor stays after office to help a subordinate to complete his work, it makes him feel better. The happiness in the eyes of the subordinate makes it for going that extra mile.
“Here is the simple but powerful rule… always give people more than they expect to get.” - Nelson Boswell
2. It improves your knowledge about your Customers
When you dig deeper and make your customer realize a problem which can occur in future and support him with a solution now helps the customer’s stickiness to your organization.
3. It also helps you to Fix Your Mistakes
Going an extra mile and seeking feedback from a customer who has just given an order to competitor will definitely help you to put your house in order.
4. It Impact others and boosts your career as well.
Going an extra mile is contagious. When you work beyond your call of duty you tend to influence your team members as well and encourage them to follow your footstep.
5. There is less competition.
Most of your colleagues will call it a day when it comes to work hard, burn the midnight oil and work an extra ounce for yourself and your organization.
As said by Wayne Dyer, “It’s never crowded along the extra mile.”
So what you are waiting for?
Set a great benchmark for yourself and inspire others to aspire for more.
“One of the most important principles of success is developing the habit of going the extra mile.” - Napoleon Hill