Zap > Zoom Zapping You

The illustrious Nicholas Thompson, CEO of The Atlantic tackled Zoom fatigue zapping your strength because of five key phenomena.?You can click on the issues Nicholas raised here, however, his "end game" comes from the people not the technology.?Without focusing on the end or the means to the end, let's focus on the causes that led to this serious negative impact on our daily lives.?As the great angel investor leader Peter Adams said, "technology only makes it worse." Video technology is not just Zoom, just one of the many latest iterations and permutations. ?Video that has been around for so long we forget to realize that even with all the cool TikTok video features, it still changes the way we look at one another.?We really don't understand what video is doing to the way we communicate, change our behavior, look at it, focus on backgrounds and wonder what's next.?For the most part video producers are, for the most part, really boring.?Without realizing what they say or do, video producers or whatever you like to call them focus on themselves rather than their presentation, production, or the reaction by viewers.?No wonder viewers slide up or away from the video and the producers are confounded by reactions often referring to them as "haters" rather than taking responsibility for producing something that is of little interest or had even something of value either as news, societal or cultural importance. Fixing this is a bit more complicated as video producers often, more than often are not patient enough to produce real productions.?It gets even more complicated when you think of great videos, movies, theatre, and events requiring great scripts, actors, rehearsals, production, music, directors, continuity, location, costumes and so much more.?Great directors like Spielberg, Pollock, Fincher, Ford, Hawks, Hitchcock and so many more others along with the great movie composers like Steiner, Korngold, Herrmann and others and actors Flynn, Wayne, Douglas, Olivier, Fontaine, Kelly, Stewart, Hepburn, Tracy, Washington, Jackson and others only touch the top of greatest in film and movie production.?

Summary - It's not only Zoom's fault, they just didn't help fix it before zoom fatigue and now zoom zapping set in.?Video production is hard, tough and yet there is always room for creativity, story lines, thrilling even nonviolent action, engaging music, touching emotions, mystery, great plots and more.?

Said, forty years ago, "If you are boring face-to-face, you will still be boring via video."??In business from first-level managers to C-suite many thought they knew how to run a meeting but now realize on video they are seriously boring, meetings dysfunctional and organizational wholly unsuited for the new video generation.?And yet getting video actors and producers to be less boring is the real issue in personal, education and importantly business meetings is nearly impossible but necessary to overcome video fatigue, zapping and everlasting boredom. The cure is, like with fitness, to realize that it's not "one and done" and it's a marathon not a sprint and you have to "do it" every day to ever barely be good at it.?

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