The A to Z of Awards: A is for... Awards Arsenal
Rachel Hargrave
Passionate about the possibilities PR and Awards offers you and your business
OK, we can hear you ask, “What’s an Awards Arsenal?”
It’s the phrase we use to start encouraging those interested in entering (and winning!) awards to get organised.?Too many times we have asked clients for a photo of themselves or their team or a high res copy of their logo only to find that they can’t instantly put their hand onto these essential items which are, almost always, required for their award entry.
So, we devised the phrase ‘Awards Arsenal’ and strongly suggest to clients and those interested in entering awards to create their own.?What’s included in an Awards Arsenal??Basically all the essential elements that you will need at some point in your awards journey - all filed away safely together in a folder called Awards Arsenal.?Things like;
o??A high res copy of your up-to-date logo
o??A high res photograph of (as relevant to you/the awards you’re entering/your business);
o??You
o??Your business’s leader/senior staff
o??Your team
o??Your building
o??Your product
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o??Your service
o??Your community work
o??A business biography preferably a short (100 – 150 words), medium (200 – 300 words) and longer length one (500 words)
o??A personal biography, again preferably a short, medium and longer length one
o??An up-to-date case study and more if you have them
o??Your client testimonials all gathered together in one document, proofed and laid out on your letterhead
o??Any marketing materials that aren’t accessible online
o??Your Mission, Vision and Value statements (if you have them)
This doesn’t have to be done all at once and is most effective when regularly updated.?We also appreciate that not everything on the list above is relevant to all businesses – it is just a guide.?However, it is a guide born out of our many years of award writing experience and our understanding of what is likely to be required at some point in the award writing process.?To have your Award Arsenal standing by ready to go is a great weight off your mind and ensures that you will have key information readily to hand.?Ultimately your Awards Arsenal will save you significant amounts of time when writing and entering awards.?A simple thing to do (also a simple thing not to do!) which we’ve seen have the most amazing positive consequences.
What’s stopping you?!