You've submitted the RFP and you're getting crickets. Now What?
If you want your pitch to remain memorable, you need to take a proactive, strategic approach to your follow-up. And there are a few golden rules I recommend if you receive radio silence after submitting the RFP.
1. Promptly send out your presentation to reaffirm your commitment to the project and follow up 24 hours post-submission to gently remind the client of your value proposition. This will ensure you and your pitch are front of mind. It’s also wise to set expectations by mentioning that you’ll be in touch in a week.
2. One-week post-submission, reiterate your commitment and enquire about any additional information the client may require. And then leave a month’s gap to allow ample time for decision-makers to evaluate and consider your proposal thoroughly.
3. At the one-month mark, send a concise, impactful message. Direct attention back to the value of your proposition and express enthusiasm for collaboration.
And if you’re still getting crickets after a month, it's time to move on and focus your efforts on new opportunities.
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What are your key takeaways? Let me know in the comments below ??
Business Support Executive
2 周Very helpful
Retired Account Executive at SAP Canada
3 周Of course, a government RFP is perhaps more delicate or complicated to follow up
Retired Account Executive at SAP Canada
3 周Love this
Senior Director |Customer Success |Customer-centric Transformation
3 周So simple, but so important, thanks for the reminder, Nicci Take . I guess it's equally important to make sure you clearly and simply articulate how your value proposition fits the client's needs.