You've said 'WTF Google!' 97 times this year!

Kudos for surviving 2024's?Ad-pocalypse,?you absolute legends!

Let's ring out the year in style with your favorite PMax mind-benders and Google Ads success stories of 2024. Grab yourself a cup of mulled?wine and enjoy!

?? Oh, and Happy Holidays! Keep rocking in 2025!

?? YOUR GOOGLE ADS WRAPPED!

Your favorite blog:?Multi-dimensional Product Segmentation

?? Why stick to basic when you can go multi?

The old-school way of segmenting grades your products on just two things: volume and efficiency. But your business is way more complex than that!? Multi-dimensional segmentation lets you:

• Push your?strategically most important products to the front of the line.
• Give your long-tail or niche items the love they deserve.
• Scale campaigns sustainably, not just for your best-sellers but for your whole catalog.

?? READ THE BLOG!

Your favorite webinar: The PMax secrets Google won't tell you about!

???? Why “Set It and Forget It” is a myth

Think PMax is hands-off? Think again. In this webinar, Mike Ryan will show you why?steering PMax is a must:

• Align PMax campaigns with your business goals—not just Google’s default settings.
• Use segmentation to avoid one-size-fits-all campaigns that waste potential.
• Nudge the algorithm toward meaningful results—not just clicks and conversions.

?? WATCH IT NOW ON-DEMAND!

Your favorite Hot Take:?Is the 'Lipstick Effect' really … real?

?? Whats the deal with the Lipstick Effect?

When times get tough, people splurge on affordable luxuries—like lipstick. Or so the story goes.

But THG's Rob Davis spilled some tasty verbal tea! The Lipstick Effect is real - but not quite in the way you're used to.

Why? Simple:?The pandemic mixed things up. Big time!

?? GET ROB'S SCOOP ON YOUTUBE!

Your favorite masterclass:?Become more profitable with PMax

?? This is next-level data analytics!

Highly praised, often copied, never bested.

smec's Christian Scharmüller and Mike Ryan took the stage at?OMR 2024 for an actionable ecommerce masterclass on PMax's most pressing challenges:

• Brand cannibalization in Performance Max
• How to make your bestsellers love their longtail neighbors
• Smarter ways to sell directly to consumers
• … and much, much more …

?? GET NEXT-LEVEL INSIGHTS ON smec's KNOWLEDGE HUB

Your favorite tool:?smec Brand Traffic Analyzer

?? Unprecedented clarity

Ever wonder if your brand traffic is really pulling its weight—or just pulling cash out of your wallet? Our Brand-Traffic Analyzer helps you get the clarity you need.

• See the big picture: How much of your traffic is actually branded vs. non-branded?
• Find the leaks: Stop wasting money on searches that don’t serve your goals.
• Work smarter: Use the insights to tweak your bids and squeeze more value out of your spend.

?? GET THE FREE BRAND TRAFFIC ANALYZER!

Your favorite success: How THG boosted their global leadership

?? Because numbers say more than words

What happens when ecommerce?giant THG takes their global?strategy to the next level?

• +42% revenue for CultBeauty
• +39% revenue for LOOKFANTASTIC
• +19% revenue for SkinStore

?? READ THE CASE STUDY!

Your favorite meme

'Nuff said! Happy Holidays!

?? Enjoyed what you read?

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Your bi-weekly one-stop-shop for everything performance marketing, Google Ads, PPC and industry insights. Delivered every other Tuesday to your mailbox!

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?? smec CONVERSION CORNER