You've got to prime the pump...
Lester Myers
Capital Provider Helping Retailers and Franchisees Use SBA 7a Business Acquisitions Financing To Purchase | Expand | your footprint!
Those old pumps in the forest preserves. Remember that rotten egg smell?
My thirst was all that mattered... because it usually was hot outside...
And we probably had been riding for hours.
Standing there waiting for my turn... pumping for my friends first.
It was a pecking order... I was the youngest.
Man, that water would be so cold.
Always be worth the wait!
But I had to work hard... and I couldn't stop after it got going.
That got me to thinking...
Today lead generation for prospects... reminds me of those old pumps.
You've got to work hard from the very beginning... got to keep pumping... continuously in order to receive the fruits of your labor.
Gone are the days of cold-calling... ineffective telemarketing-pounding potential prospects into submission.
Although these tactics still exist but it's no way to build a business.
And it's a really poor positioning strategy to boot!
Today, as I chronicle my journey as an entrepreneur, being patient... focusing on the long game is where I had to make my biggest pivot.
Seed planting... for a continual harvest of new business.
Was something I couldn't afford to farm out.
I've got to be honest though... I tried to get someone else in the beginning but the leads were terrible.
I've got to do this one myself.
And it's well worth the sacrifice.
Now what does this lead generation stuff have to do with me helping small business operators and commercial real estate investors secure financing for their businesses?
Everything...
Small business owners and commercial investors need access to growth and survival capital.
Capital from non-traditional sources whom have their best interests... especially in today's crazy inflationary times.
For me... it's more about finding the "right" operators and commercial investors for my offers.
That's it in a nutshell.
Got to go... will talk later.
Lester Myers
Ste Capital Group... trying to make a big impact on small business owners and commercial investors businesses... one deal at a time.
www.stecapitalgroup.com
Ph.828.203.2019