You’ve got mail: National Grid’s commercial outreach strategies.

The secret to igniting action and customer engagement? For energy utilities, it’s all about powering strong business partnerships through targeted outreach. Utilities have a vested interest in engaging their commercial customers, from small businesses to large enterprises. Regular communication is crucial to keep customers informed about regulatory changes, energy efficiency programs, emerging technologies and sustainability initiatives. It also fosters confidence in that service relationship, positioning utility providers as trusted energy advisors—with proactive customer outreach and engagement strengthening customer loyalty and retention. Helping businesses manage energy costs and gain a competitive edge while supporting the adoption of their utility programs and services—that’s a win-win.

A BIG SPOTLIGHT ON SMALL BUSINESS.

National Grid knows that one thing small business owners don’t have is a lot of downtime. So when they reached out to us to help promote their small business no-cost energy assessment programs—which help reduce energy usage and costs and provide incentives to offset the costs of eligible energy efficiency upgrades—we knew we’d need to get creative to capture customers’ attention. Our campaign gave special attention to real small business owners using powerful video testimonials, driving over 1.3 million video views—and nearly 600 energy assessments.

EMBRACING (MORE) OPPORTUNITIES.

As businesses emerged from the COVID-19 pandemic, some National Grid customers were thriving—while many others were struggling. It made starting the discussion about investing in energy efficiency difficult. National Grid tapped us to reposition energy efficiency not as a product, but as a business strategy that can boost everything from safety and comfort to indoor air quality. We paired industry-specific imagery with a few unexpected twists—elevating National Grid’s brand and reputation as a trusted business partner.