You've Been Lied To | The Friday Club | Ep 188

There is a lot of BS in the Marketing world...

'Build it and they will come' and?'everyone's attention span is shrinking' are just a couple of the lies you've been told by some pretty influential Marketers.

If you want to check you're not approaching Marketing in a way that is misguided by lies, you have got to?listen to this week's Business Anchors podcast episode .

We discuss 10 of the biggest Marketing lies we've been told and get into some pretty insightful deep discussions.

Thought for the day:?Stop worrying about 'the best time to post'?(more on this below).

New Knowlton Content

1.?[Podcast/Blog] 10 Marketing Lies You've Been Told

2.?[Knowlton Nugget] Communication trick that cuts 90% of comms

3.?[Video] Who Wants To Be A Millionaire Parody

4.?[Video] Posting times & granular details DON'T MATTER (ish)

5.?[Video] The reason continuity sheets on a shoot are SO important!

6.?[TikTok] Secret hack for not getting disturbed in the office

7.?[TikTok] WTF is capacity planning?

8.?[TikTok] Behind the scenes of this week's client shoot

8.?[Case Study] This campaign is generating some crazy opportunities

New Content (Non-Knowlton)

1.?[Tool] SnapTik: Download TikTok videos without the watermark

2.?[Video] Mo Gawdat (Happiness Expert) on DOACEO Pod (Part 2)

3.?[Event] TikTok announces first 'For You' summit in Canada

4.?[Insta Update]Insta testing new stories UI

5.?[Report] The State of Social Listening in 2022

6.?[TikTok Update] TikTok launches first creator crediting tool

7.?[LinkedIn Update] Laugh reaction is coming to LinkedIn

In other news...

- I was featured in a?book called SPUNK ?which is pretty exciting.

- Some of the team were in Birmingham for a video shoot for a recruitment company this week. It was amazing to?see this feedback ?in their post!

- I pissed some people off by sharing a?video of me mowing my lawn ?on LinkedIn. My crime was not hearing about #nomowmay

- One of our team is getting married in Mauritius today so I arrived at work this morning and Lloyd had prepared Bucks Fizz and canapes and put wedding music on haha. We're all watching the wedding virtually too and have given everyone the afternoon off. Exciting times!

Thought for the day:?Stop worrying about 'the best time to post'

Did you know posting 1 minute & 13 second vertical videos at 9:05am on a Thursday with 3 hashtags on LinkedIn is THE best social media strategy for you? I don’t even know what you do or who you are, but it is!

Ok, let’s be honest…this is a bit silly.

I’ve fallen into the trap of trying too hard to ‘hack’ my way to social media success in the past.

Yes, testing and making changes to the different variables of your social media strategy is important.

But if that’s your main focus (before creating decent content your potential customers actually want to consume), it’s a waste of time.

Focus on producing content that gives your potential customers what they want first.

Teach them stuff.

Make them laugh.

Answer the questions they want answering.

Get the foundations there before you start making those incremental improvements.

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)