You've been ghosted!

Boo! Ghosting sucks.

Ghosting is a big problem right now in the senior living job interview scene. The definition is simply not showing up for an interview (or even a shift)! Can you imagine not showing up for something as important as a potential career opportunity?! Unfortunately, it is a sign of the times and very rude, I might add.?

A no-show or ghosted interview is a waste of time and money for an organization. Ghosting drags out the hiring process and delays filling those open positions. So, the turnover monster stays hungry and we keep feeding it time and money.?

To stop this problem, before it starts, you need to be the talk of the town.

Your exceptional culture (is it exceptional?) and why you are the best place out there for residents and staff, needs to blare on all possible outlets. Your website needs to scream it, your social media platforms need to scream it and most importantly, your people need to talk your organization up everywhere they go. All of this creates a groundswell of positivity around your organization. Soon enough, your interviews are coveted and your open positions have a wait list. (We’ve seen it happen!)

When that groundswell reaches your prospective interviewee they feel a swell of pride at the notion of interviewing with you and ghosting you becomes a crazy notion.

Even with all that good PR, you still need a simple idea to easily implement to make ghosting go away for good.

Texting to the rescue.

Anna Ronnebaum, Training and Development Manager at Chatham Oaks & Penn Center in Iowa, participated in Drive’s Recruitment and Retention Course where she picked up a helpful hint to address the ghosting issue they were facing in her organization. They had a frustrating 50% no show rate for interviews and that was WITH an email reminder. Sending a simple text message to applicants the day before the interview brought the ghosting down by 20%. Simply opening up another line of communication meant more advanced notice of cancellations and more discussions around the need for rescheduling. Better communication = a smoother, more successful recruitment and interview process.

A REAL fix for your Recruitment and Retention

Ghosts may not be real BUT this staffing crisis sure is. Communities are closing units, halting new admissions, stopping dinner service... and many are operating with a dangerously low level of staff. It's never been this bad.

Our Recruitment Relief Bundle was created to give you back control over your staffing. Drive's Culture Assessment measures your organization's culture, uncovering the root cause of your recruitment and retention troubles. Drive's Recruitment and Retention Course (the same one mentioned above) teaches you tried-and-true techniques to use your unique culture to attract and keep the very best people for your organization. This powerful combo eliminates the guesswork and waste that typically comes with most staffing "solutions" you've tried and failed with.

Culture is the key here, diagnose and then treat it with the Recruitment Relief Bundle. Book a free 15-minute call to learn how this Bundle will be the best and last thing you ever try for your staffing crisis by clicking here.