YOUTUBE SEO TIPS 2022

If you are a video creator then you have a YouTube Channel. As a business, if your SEO and Content Strategy for 2022 involves only Google, you’re missing out on a huge section of your audience. YouTube, the world’s second-largest search engine, has been growing in significance every year. Today, the platform boasts 230 million active users and accounts for 25% of global mobile traffic. Increasingly, users are turning to YouTube for instructional videos, entertainment, and keeping up to date with daily events. But with higher popularity also comes higher competition. YouTube SEO can help your brand stand out from competitor channels and attract higher views and engagement.

Here are some tips for you

1. Optimize for the right keywords to come up in YouTube search: Keyword research is the cornerstone of SEO and YouTube SEO is no different. Keywords can signify the amount of interest around a specific topic, which will help you create a targeted content strategy. Several tools can help you find the best mix of keywords for your videos.

2. Know where to use keywords on your YouTube video page: once you have your set of target keywords shortlisted, you need to know where to use them for video optimization. YouTube allows you to add keywords to Video titles, Video descriptions, Tags

Treat the video description as you would a blog. The video title needs to have the primary keyword. While your title should be optimized, it also needs to stand out and grab a viewer’s attention. This will improve your click-through rate and ultimately, your YouTube ranking. Tags are another great way to optimize your video. You can add as many tags as you like.

3. Increase watch time for your videos: The longer people spend watching your videos the better it is because YouTube will promote videos with high watch time in search and recommended videos. one study showed that customers can lose interest in a video in as little as 10 seconds. This means that the first 10 – 15 seconds of your video must be really interesting, so spend time to get the start right. One way to achieve this is to include the benefits right in the beginning.

4. Customize your thumbnails: Thumbnails play an even greater one. Humans are visual creatures and our eyes are first drawn to visual elements on a page. Even before reading a video’s title, most of us look at the thumbnail. Because of this, you can’t simply depend on a pre-set screengrab for your thumbnail, it needs to be specially designed.

The thumbnail needs to have a concise version of your title or a key aspect that’s covered in the video. Of course, this doesn’t mean you should have a text-heavy thumbnail, but users should get an idea of what the video is about from the thumbnail alone. The visual used along with the text should also be custom designed based on your target audience.