YouTube's Rise in Podcast Consumption

According to a recent study by Signal Hill Insights, Cumulus Media, and Westwood One, YouTube has seen a significant increase in popularity among weekly podcast consumers in the United States between 2019 and 2024. While Spotify and Apple Podcasts were the more popular choices from 2019 to 2021, YouTube managed to take the lead in the years after. Based on the most recent figures from April 2024, 31 percent of weekly podcast consumers use YouTube, whereas Spotify attracted 21 percent of weekly consumers.

This shift is likely due to several factors, including the growing popularity of video podcasts and YouTube's ease of use. YouTube is also a great platform for discovering new podcasts.

If you're a podcaster, it's important to be aware of these trends. YouTube is a powerful platform for reaching a large audience.

Here are a few tips for podcasters who want to use YouTube:

• Create high-quality video content.
• Optimize your videos for search.
• Promote your videos on social media.
• Engage with your viewers.

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