- YouTube introduces Pause Ads: unskippable ads that play when users pause a video ????
- Initial tests show promising results: strong Brand Lift and premium pricing from advertisers ????
- Users express mixed feelings: some see Pause Ads as an unwelcome intrusion, while others view them as a necessary evil ????
- Advertisers see Pause Ads as a unique opportunity to capture viewers' attention during a moment of pause ????
- Debate ensues over the balance between revenue generation and user experience on YouTube ????
- Speculation arises about the future rollout of Pause Ads to smaller screens like phones and desktops ????
