YouTube's Most Data Rich Ad Unit? | November YouTube Trends & Updates from Nomology

Industry News

YouTube's 2024 Culture & Trends Report

• Fan-driven Content Creation: Instead of passively consuming content, fans now actively create it. About 65% of Gen Z consider themselves content creators, contributing to fan ecosystems through reactions, remixes, and more.
• Fandom’s Cultural Impact: Gen Z fans increasingly shape pop culture, with 74% expressing a preference for brands that engage with their interests. This has led brands like Samsung and Reese’s to collaborate with creators for massive fan-based campaigns, reaching millions.

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Industry News

YouTube Continues to Dominate

YouTube is the largest video platform in the US, with a bigger audience than any other social media, TV, or streaming service.

Linear TV viewership continues to decline across all age groups, except for those 65 and older.? This year, 177.2 million Americans are also expected to watch YouTube Shorts, making it more popular than both TikTok and Instagram Reels.

It begs the question, are marketers allocating enough of their budgets to YouTube?

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Nomology Awards

OMMA Winner | Social: Use of Single Platform

This picture really says it all! We feel so honored by the judges at MediaPost to have been chosen as the winner of Social: Use of Single Platform - of course, representing the incredible work we do on YouTube with our amazing clients at Truth Initiative.

The award winning work we do at Nomology could not be achieved without our incredible team and to the terrific folks over at Truth - we look forward to the next one!

The More You Know

A Data Rich Ad Unit: YouTube TrueView

Of all the ad formats available on YouTube, TrueView stands out as the most data-rich. This wealth of information allows us to optimize campaigns and maximize ROI.

How We Leverage TrueView Data

Our approach to TrueView is designed to extract maximum value from its insights. Here's how we use this data to drive results:

• Precision Targeting: We analyze viewer behavior to identify high-performing audiences. Our optimization engine refines targeting, adding related groups and excluding low-engagement segments.
• Cross-Format Optimization: By applying learnings from TrueView to other formats like Bumpers and Non-Skippable ads, we ensure consistent performance across the entire campaign.
• Enhanced Brand Affinity: TrueView's user-initiated nature fosters positive brand associations, leading to increased ad recall and awareness.

This Nomology specific approach is what allows us to get the most out of what TrueView can provide and reach our client's top KPI's.

Upcoming Events

Performance Marketing Insiders Summit

We can't wait to head down to Deer Valley, Utah to attend MediaPost's Performance Marketing Insiders Summit, December 11-14th.?

We expect there to be amazing conversations about the latest trends in search, social, ecommerce, and loyalty marketing while delving into navigating data privacy and leveraging AI/automation.

We'd love to find time to meet while we're there. Let us know you're coming!

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