Youtube’s Hyping Small Creators?

YouTube’s handing out Golden Tickets to creators, plus how one makeup tutorial went viral due to a very important strategic decision.?

Time to hype and shine…?

YouTube is throwing smaller creators a lifeline with its new "Hype" feature, designed to give under-the-radar channels some much-needed spotlight. It’s like a virtual pat on the back — viewers can “hype” their favorite content, which boosts its ranking on a special leaderboard just for smaller creators. The catch? You only get three hypes a week, making each one feel like a golden ticket. For creators, it's all about more visibility, potential monetization, and fan engagement. With a leaderboard focused on the little guys, it’s a game-changer in the YouTube world.

So, what does this mean for you?

This could be a great opportunity to get some well-deserved attention, but it all starts with great content. You could also work in tandem with other creators to “Hype” each other’s content and see if that leverages results. (PS- If you need help learning how to get people to share your videos, read on :)

Your Trending Video Breakdown

This delightfully spooky She Hulk makeup transformation video did over 64 million views in its first few weeks and it all hinged on a very important decision.?

Outside of being a great transformation video, showcasing the creator’s artistry skills, I share in my video breakdown why the timing of the video created a massive wave of traction.?

Your takeaway:?

Seasonal content doesn’t work if you post it at the wrong time. The more you can get strategic about your content, the more you’re going to win. If you need help with this, join our next virtual bootcamps!?

What do you want more of??

We love talking about content as much as the next person, but we want to make sure we’re answering YOUR questions. What would you like to see more of in this content? Send us an email and let us know!?

Also….

We’re getting ready to turn our live ?-day virtual bootcamps into an on-demand course. If you want to receive live 1:1 coaching as part of our training, we’re down to our final bootcamp dates… so book your seat NOW!?

You can even use the code DEFLATE to get 20% off the standard ticket price.?

Happy posting!