YouTube's Big Changes, Explained

Welcome to Created, the newsletter that’s more vital than good lighting for your next selfie. Here’s what we got for you:

• YouTube announces several major updates
• 22-year-old YouTuber sells 350,000 movie tickets in 24 hours
• Outlier of the week

YouTube Announces Auto-Dubbing, Hype, and More

Last week, I attended Made On YouTube, their annual event where they announce the latest updates to the platform.

Here are four that really stood out:

1) Communities

Watch out, Discord and Reddit. YouTube is coming for you too. Think of Communities as your channel’s social hub where both creators and subscribers can post.

Subscribers can share anything directly on a channel's Community page. Previously, only the creator could post on their Community Tab.

2) Auto Dubbing

YouTube is making it easier to reach global audiences with Auto Dubbing.

Creators can automatically add dubbed audio tracks to their videos, making it accessible to more people without you needing to hire dubbing services.

3) Hype

Hype is a new feature that lets viewers give extra promotion to smaller channels (under 500K subscribers).

After liking a video, you can hit Hype for an extra boost, helping smaller creators gain visibility and find new audiences.

It’ll be interesting to see how big creators use Hype to support other channels — or even use it to launch second channels.

4) Seasons & Episodes

With more viewers watching YouTube on TVs, creators will soon be able to organize their content into seasons and episodes, giving it more of a traditional TV vibe.

Plus, YouTube is adding auto-play videos on channel pages for a more immersive experience.

It’s a push to make YouTube content shine on TV, and it’s perfect for creators making long-form series or episodic content.

Other Notable Updates:

• Inspiration Tab: Curated suggestions and AI-generated ideas, titles, and thumbnails are now part of the Inspiration tab.
• YouTube Shopping Expansion: The affiliate program is expanding to Indonesia, Thailand, and Vietnam.
• Gifts, Powered by Jewels: The upgraded Community Hub now offers AI-enhanced comment replies to help creators manage growing audiences.

22-Year-Old YouTuber Sold 350,000 Movie Tickets in 24 Hours

French YouTuber Inoxtag sold 350,000 movie tickets in 24 hours for his new documentary about climbing Mount Everest.

Backstory:

• Inoxtag, whose real name is Inès Benazzouz, started his YouTube journey in 2015 with Minecraft videos.
• Over the years, he transitioned into MrBeast-style challenges, travel vlogs, and big competitions.
• Last year, he announced his goal to climb Mount Everest in 2024.

By The Numbers:

The film sold 350,000 tickets in a day — numbers that put him in the league with major blockbusters.

But he didn’t just aim for box office numbers. He made sure his documentary would be available to everyone.

After turning down offers from paid platforms, Inoxtag insisted Kaizen would be free on YouTube.

It worked. With 30M views in 10 days, he made more headlines and built his brand in a way that charging for the movie may not have done.

Quote: “There are no big or small dreams, the important thing is simply to try to become better than yesterday. And the greatest adventures are always lived in groups, nothing is done alone,” said Inoxtag on his Instagram .

?? Weekly Roundup: Thumbnails

Here's why we love these YT thumbnails. Hopefully they inspire your next one.

1. Altman's face + ChatGPT backdrop pulls you in (David Perell )
2. Comparison of mouse shapes build off text (Play Conveyor )
3. Incredibly emotional runner + 220 miles makes you wonder, 'Did she finish?' (Sally McRae )
4. 'Did they put a camera in a tennis ball?' instantly earns a click (trev )

?? Outlier of the Week

This video by Polissya Bushcraft has got 2.1M views though the channel has 61.6K subscribers. That’s 142X times higher than the channel’s average.

Here's why it took off so you can apply to your next video:

1. Relaxing Visuals: Stunning nature shots and silent bushcraft scenes create a peaceful, immersive vibe that pulls viewers in.
2. Calming Nature Sounds: Natural soundscapes like crackling fires and rustling leaves make the video feel like a relaxing meditation.
3. Unique Craftsmanship: The intricate bushcraft techniques, like using small logs to create a structure to move bigger ones, keep viewers fascinated and wanting to see more.

?? See You Inside

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After all, nothing great is created alone. Talk soon,

Jon