YouTube Updates: Brand Growth, Teen Wellbeing, New Features, and Streaming Surge

This week's spotlight is on YouTube influencer marketing benefits and news:

• Growing Your Brand Through YouTube;
• YouTube Expanding Support for Teen Wellbeing Across Europe;
• YouTube Rolling Out ‘Add Yours’ Sticker for Shorts to All Users;
• Japanese Streaming Viewership Growth Being Unstoppable at 668M Hours Watched

Need expert YouTube influencer marketing??

Contact HypeFactory now to boost your business!

Visit our website and share insights with your team!?

GROWING YOUR BRAND THROUGH YOUTUBE

YouTube is a powerful tool for expanding your business reach, with 2.68 billion active users, making up over a third of all web users. To effectively leverage YouTube for growth, consider these key strategies:

• Consistent Content Creation: Regularly upload high-quality videos to maintain viewer interest and encourage subscriptions. Prioritize quality over quantity to ensure each video provides value.
• Address Audience Questions: Create videos that answer common questions or concerns from your target audience, positioning yourself as a helpful resource.
• Optimize Thumbnails and Titles: Invest time in crafting compelling titles and thumbnails, as they play a crucial role in attracting viewers.
• Review and Guide: Produce videos that review or guide viewers on popular tools or resources related to your audience’s interests.
• Promote Your Channel: Organize your channel with playlists, create an engaging header image, and write a detailed description to attract and retain viewers.
• Educate and Engage: Use YouTube as an educational platform, creating content that fills gaps in your niche and maintaining a consistent tone and aesthetic.
• Diversify Content Types: Experiment with various video formats, including highlights, screencasts, and customer testimonials, to cater to different audience preferences.
• Use Calls-To-Action: Incorporate clear CTAs to guide viewers toward actions like subscribing, visiting your website, or following on social media.
• Enhance Thumbnails: Design eye-catching thumbnails with bold typography and contrasting colors to boost click-through rates.
• Engage with Comments: Actively participate in the comments section to build a community and improve your video's performance in the algorithm.
• Channel Design: Ensure your channel’s design reflects your brand’s quality and includes essential information and links.
• Promote Across Channels: Use your other social media platforms to drive traffic to your YouTube content and consider collaborations with influencers.

By applying these strategies, you can maximize your presence on YouTube, engage with a broader audience, and enhance your brand’s visibility and influence. Read the full article.

YOUTUBE EXPANDS SUPPORT FOR TEEN WELLBEING ACROSS EUROPE

YouTube is introducing new safeguards for teen content recommendations, developed with its Youth and Families Advisory Committee. These measures aim to limit repeated exposure to content that could negatively impact teens, such as videos idealizing certain physical traits or social aggression. YouTube is also expanding crisis support panels across Europe, connecting users to suicide and self-harm hotlines.

Additionally, YouTube is launching a new supervised experience, allowing parents and teens to link accounts for shared insights on teen activity. This initiative builds on YouTube Kids and supervised experiences for pre-teens, offering tools for responsible digital engagement.

YouTube is also collaborating with the World Health Organization to develop industry-wide resources on teen wellbeing, mental health, and safe content creation, ensuring teens' safety, privacy, and mental health are prioritized.?

Read the full update from Dr. Garth Graham, Director and Head of YouTube Health & James Beser, Director of Product Management, YouTube Youth.

YOUTUBE ROLLS OUT ‘ADD YOURS’ STICKER FOR SHORTS TO ALL USERS

YouTube has introduced the "Add Yours" sticker for Shorts, encouraging users to create their own versions of content, similar to Instagram's feature, which was inspired by TikTok's Duet function.?

This trend of platforms copying each other's features is common, helping retain users without investing in new R&D.?

While this replication blurs the lines between platforms, YouTube Shorts has seen massive growth, averaging 70 billion daily views. Learn more to boost your social media engagement and check out YouTube’s announcement.

JAPANESE STREAMING VIEWERSHIP GROWTH IS UNSTOPPABLE AT 668M HOURS WATCHED

Japan's gaming industry, home to major companies like Nintendo and Sony, fuels a strong live-streaming market, with 31% of gamers watching streams.?

YouTube and Twitch dominate, with Twitch seeing significant growth, while local platforms like OPENREC and Mildom have declined. OPENREC, though small, retains loyal viewers through cultural engagement, like sponsoring top Japanese streamers.

VTubers and esports personalities, especially in fighting games, are the top streamers, with platforms like YouTube benefiting from their popularity. Japanese brands like Toyota and Nintendo also receive significant exposure through live-streaming chat mentions, highlighting Japan's continued influence in both gaming and tech. Read full report.

_____________________________________

Thanks for reading our newsletter,

Your Hypefactory agency

We hope you find this information helpful, and we look forward to staying in touch.

LinkedIn / Twitter / hypefactory.com / Discord