Not YouTube But Twitch Is The New Place For Brand Campaigns. Here’s Why

YouTube and Instagram are the show stealers for influencer marketing campaigns. This is why it is increasingly difficult to get the views and conversion your brand needs. On the other hand, Twitch is still the new kid on the block, starting to steal all the attention. But you may be thinking, “Isn’t Twitch for game streamers”??

As a non-gaming brand, you may not have considered Twitch as a potential platform that can drive your influencer campaigns. The truth is this new king of live streaming can expose your brand to a new devoted audience.?

Here are 5 reasons you should be an early adopter of Influencer marketing on Twitch and take your brand to the next level.?

Twitch has transcended gaming?

Gaming is just one cadre on Twitch. Though it is the most-watched content on the platform, there is a wide range of non-gaming categories that are equally popular. Debates, news, music, lifestyle content, sport, travel, etc. are streamed on Twitch.? But that's not all! Lately, the "Just Chatting" section has attracted the most attention and has virtually exploded in popularity.

Audiences are more loyal and invested

Twitch thrives on niche communities made up of fans united in their hobbies and streaming content for hours together. This helps influencers or top channels to spend time developing a rapport with their audience and bring an intimate connection with them. Many devoted viewers pay for their favorite influencers' causes or purchase their products. Why? Because they’re interested in what the streamers have to say and feel a bond with them.?

The audience is more diverse?

Twitch users are breaking stereotypes associated with the gaming industry and live streaming.? It's no longer just teenage boys who spend hours playing video games. Families are also playing video games together and couples may spend date nights bonding over their favorite games. Although the 18 - 34 age group is the most popular among gamers (38 percent), Statista reports that 34 - 54 is the second most popular, accounting for 26 percent of US players.

Unlike the popular misbelief that women are not as interested in gaming content as men, the gender divide is rapidly shrinking on Twitch. 40% of users on Twitch are female gamers, while 35% of viewers are women. The rise of gamers like Pokimane is also helping to increase the amount of female-oriented content on the platform.

Truly impressive reach?

According to Gartner L2's Digital IQ Index: Consumer Electronics, Twitch drove desktop site traffic for an astonishing 25% of brands studied from Q2 2017 to Q1 2018. And this number has only grown since.

If you want to enhance your brand's exposure, starting a campaign on Twitch is a terrific way to do so. Especially if your target demographic is similar to Twitch.

Live collaborations are more effective?

In terms of hours seen, the live streaming industry rose by 99 percent year over year, from 1.97 billion in April 2019 to a whopping 3.93 billion in April 2020. Live streaming is different from typical online video content in that it allows users to broadcast in real-time over the internet without having to capture, store, or edit it. So the information becomes more raw and authentic. Not only can these live interactions be entirely focused on your brand, but live streaming fosters a genuine bond between streamers and their audiences that is frequently lacking on other influencer platforms.

As of 2021, Twitch was worth $6 billion, and this number continues to grow. Many brands are aware of this. Marketers from all sectors and industries will soon be saturating Twitch with their influencer marketing campaigns.?

Why not use the time available to turn to Twitch before that happens? You'll gain access to the most influential people and have more time to reach audiences who are interested in your products and services

Are you looking to partner with the right influencer? We've got you covered; look no further - register your interest with atisfyreach, our AI-based platform, to supercharge your brand! And don’t forget to leave a comment below if you want to add to this post.