Is YouTube TV Using The NFL As A Trojan Horse For Subs?
YouTube Will Cash In On Sunday Ticket Subs
While there may be some initial sticker shock on YouTube TV’s Sunday Ticket pricing, it’s actually cheaper than it was last year with DirecTV… if you’re a YouTube TV subscriber and if you sign up by June 6. But YouTube’s bet is that there are a lot of non-subscribers interested, and their proposition to them is either pay a premium or they’ll make that money in monthly YouTube TV subs anyway as you sign up for the members-only price.?
This is a slightly different game than the one DirecTV played for years, and it’s probably a better one. Like DirecTV once ushered more viewers into satellite TV with Sunday Ticket as a Trojan Horse, YouTube now plans to do the same for streaming packages.?[READ MORE]
The Masters Of Sunday TV Viewing
The Masters crushed Sunday, with more than 10% of TV watch-time for the day, according to data from?Inscape. Even more impressive, that was up from 8.61% in 2022, as this year’s holiday weekend may have put more eyes on screens with audiences seeking respite from Easter Egg hunts and family gatherings.?[READ MORE]
Super Mario’s Staying Power
Data from?Tubular Labs?shows how a record-breaking opening weekend at the box office was no fluke for the Super Mario Bros. movie. Super Mario was one of the top gaming franchises by YouTube views per video in Q1, at 156K. Such continued success with gaming audiences speaks to the well-planned timing of the release, which indicates there may be room still left for the franchise to grow in 2023 and beyond.
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Native OS Streaming Soars
TVREV readers?have known for awhile?that the dongle is dying, but recent research from Hub reveals even more evidence of OEM operating system dominance. Hub’s?2023 Connected Home Report?shows that in Q1 2023, 88% of smart TV households were streaming via native OS – up from 75% in Q1 2020. With smart TV households also growing in that time period, there isn’t much upside left for third-party devices.?[READ MORE]