Youtube Trends that we should cling to in 2023!

2022 has been amazing, and we know there have been numerous updates on Social Media Platforms, regardless of them coming from TikTok, Instragam and even Youtube!?

Youtube has been a platform for all video formats: from vlogs, and podcasts to their latest update called “Shorts”. Above everything else, here’s what you need to know about the 2022 Youtube trends and key takeaways that we can learn for 2023!?

First up on the 2022 Youtube trends is “Leveraging the power of communities”. According to the data collected, 55% of Gen Z agree that they watch content they have no personal interest in. Why is that? Algorithm.

Stepping into 2023 as marketers, it is important to value online communities by understanding how you can amplify and strengthen your messages. Once you’ve done so, encourage participation from online groups (based on their interests)

It doesn’t stop there. Once you get a hold of the online communities the following approach is “Meet the audience on their turf”. From what we’ve learned, engaging audiences in one format often means that viewers will follow you from screen to screen, which is old schooled.?

So, to break the norm, here’s what you can do to engage a new audience in 2023; Post multiple formats of stories for fast-growing audiences - this sparks curiosity by inserting teasers in Youtube thumbnails. Another is to make use of Youtube Shorts. However, most importantly, use multiformat content to engage different audiences.?

The last 2022 Youtube trend we find beneficial is; Youtube Shorts! Have fun creating innovative fun Shorts. Although it may seem similar to other social media platforms, there is no harm in utilizing them. We all know viral short-form videos often result from accidental, random moments captured on camera. However, the Shorts are less off-the-cuff and more crafted and intentional. Besides that, the generation nowadays prefers short-form videos as they embrace the format’s strengths and encourage people to watch them repeatedly. Why? Human attention span has been declining, from 12 seconds in 2000 to 8 seconds in recent years.?

Nowadays, we have everything presented on a plate in front of us, information is available 24/7, and we are constantly being notified by devices like smartphones, smartwatches, etc. Life runs fast, and very rarely do we find the time to sit down and concentrate on something for a long time.

Well, as one says after filming, THAT’S A WRAP of the 2022 Youtube Recap! Be sure to plant these three points for usage in your digital marketing strategies: Leveraging communities, meeting audiences where they are and creating innovative Shorts for better results.

If you’re looking for better business development, social media management or Youtube videos for your business. Get in touch with us today at https://www.trinity42.com/contact-us or head over and subscribe to our Youtube Channel @trinity42digital to watch our Youtube Series called “Spill The T”.